Gatorade Targets “Tapped†Market JT May 7, 2010 Marketing, Sports 1 Comment In a new marketing campaign recently seen in Sports Illustrated, ESPN the Magazine and Us Weekly, Gatorade (from the PepsiCo family of products) has begun to take on what it deems as a prime competitor:...
Cadbury Flake 99 Challenge Eick May 6, 2010 Desserts, YouTube 2 Comments The theme park Cadbury Ice Cream Land had the fun/briliant/insane idea to challenge fans to eat a Cadbury Flake 99 ice cream upside-down on a rollercoaster at speeds of over 40mph and pulling over 3Gs. ...
So Good Blog/News Round-Up 5/4/10 Eick May 4, 2010 News Introducing: the White Castle burger scented candle. The curious origins of America's favorite meals. The 10 Craziest Food Abominations of All Time. Slate weighs in on Miller Lite's new Vortex...
Evil Top Chef Alum to Host Syfy Cooking Show Cary May 1, 2010 Television, Top Chef 5 Comments You remember Marcel Vigneron, that tiny hair-sculpting man-child from Top Chef. Here's a reminder in the form of a Youtube mash-up. Season 2 winner Ilan sums up the other contestants feelings toward...
7 Eleven Beer: And Yet No Hoverboard Cary April 29, 2010 Beer, Marketing 4 Comments I'm a simple man. I don't ask for much. While I'm reasonable, I demand people have a good sense of priority. If you had to choose between eating a sandwich and saving a child thrown from a building,...
Cold vs. Room Temperature Peanut Butter Cary April 27, 2010 Breakfast, Desserts, Sandwiches 7 Comments I came from a family of spreaders. When making peanut butter sandwiches, you unpacked two slices of bread, took the peanut butter out of the cupboard and WHAMMO you have a peanut butter sandwich. Where...
Could Coke Help Save The Planet? JT April 23, 2010 News, Soft Drinks 5 Comments From the sustainability desk of So Good comes a news story about an idea to transform one of the most recognizable consumer icons for the good of the planet. The object: the Coca-Cola bottle. The...
So Good Blog/News Round-Up 4/20/10 Eick April 20, 2010 News 1 Comment The best foods to eat while you're stoned. Is organic food marketing hype? Manolith reminds us the Double Down is not the first bunless sandwich. KFC continues to lose ground to competitors. Jamie...
Fast Food Bracket: The Final Vote Eick April 19, 2010 Fast Food Bracket 265 Comments Update: Voting for the Fast Food Bracket FINAL is now closed. Dairy Queen (37%) defeats Wendy's (34%) and Sonic (29%). Congratulations to Dairy Queen. After more than 50,000 total Fast Food Bracket...
5 Things I Like About The “Schumwich” Cary April 19, 2010 Politics, Sandwiches This is a true gem, brought to us by the folks at the New York Post: New York Senator Charles Schumer is just like us. Â He has a secret awesome sandwich that he adores. Dig on this: Roast beef, banana...