On Thursday morning, residents of New York, Los Angeles and Philadelphia will awake to find their cities have been targeted with a new, cutting edge form of marketing: GreenGraffiti. Not only that, but a scavenger hunt will ensue, and those that spot these GreenGraffiti logos can win a free pizza.
Domino’s Pizza, a client of mine, [...]
Tags: Cool · Interesting · Marketing
Recently, Adage reported on the latest in what they refer to as the recent fast food “smutfest” (perhaps they were thinking of the recent BK blow job ad or Hardee’s/Carl’s Jr’s continuing use of hot chicks in bikinis). Proving that Hardee’s/Carl’s Jr. is basically unabashed in their use of sex and sexually suggestive terms to [...]
Unbeknownst to me until a short time ago, National Doughnut Day is tomorrow, June 5. In celebration of this holiday and people getting fatter, the two titans of the industry, Dunkin’ Donuts and Krispy Kreme, are giving away a free doughnut to all customers. The only difference is that you have to buy something to [...]
Fling is the new chocolate bar from Mars. With its pink wrapper and website that opens with the words “Ladies, life is short” there is no secret that this product is being marketed to women as the target audience. Each Fling “finger” contains only 85 calories, and it is pitched as “naughty…but not that naughty.”
Oh, [...]
Apparently, the hot dog giveaway by Oscar Mayer this past Wednesday generated some unexpected publicity for the famous purveyor of tubular meat-ish products. Instead of all the goodwill emanating from a benevolent gesture prior to one of the nation’s biggest cookout weekends, OM may now be facing a lawsuit thanks to the good folks at [...]
Update #2: Since many people don’t seem to believe that Quiznos didn’t play a role, or at least didn’t have an understanding that the video was being made, I placed a call to Playboy to see if they could shed some light on Quiznos involvement (or lack of involvement) in regards to this video. Here [...]
Tags: Advertising · Comedy · Fast Food · Marketing · Restaurants · Sandwiches · YouTube
As we covered in the post below, a few days ago Oprah promoted some coupons on her website for a free 2 piece Kentucky Grilled Chicken meal. However, as Mom Logic noticed, the coupons, valid for a two week period, bizarrely singled out Mother’s Day as the one specific day when the coupon would not [...]
Tags: Chicken · Fast Food · Marketing · YouTube
On the heels of the free grilled chicken that was offered by KFC yesterday , El Pollo Loco is going after KFC head-on, offering up their chicken for free just one day later. Their “Taste the Fire” offer consists of one flame-grilled leg and one flame-grilled thigh, two tortillas (choice of flour or corn) and [...]
Tags: Chicken · Fast Food · Marketing
Last Monday, KFC introduced their new Kentucky Grilled Chicken. Today, they’re looking for the opportunity to try and hook those of us who haven’t tried it yet by giving a piece of it away for free at all KFC locations. How do I know they are doing this? Because their hip new website, UnThinkKFC says [...]
Tags: Chicken · Fast Food · Marketing · Web Sites
Apologies for the lack of posts this week. I got called for jury duty this week and was put on a case, so I’ve been pretty much out of commission and without internet for the last few days.
As a promotion for Cheeto’s newest product, Giant Cheetos, Gizmodo was sent “the world’s largest Cheeto.” So [...]
Tags: Cooking · Marketing · Snacks · Videos
Submitting their entry to the long line of bacon related products and crazy things made of bacon such as the bacon bra, bacon floss and a bacon ipod case, the blog This is Freaking Ridiculous has created a gun made of bacon. But not just any old gun:
the BA-K-47, a 1:1 scale AK-47 made out [...]
Tags: Bacon · Bizarre · Cool · Marketing
A little over a month ago, a NY Times story reported that due to consumer backlash, Tropicana was scrapping their new packaging/logo and returning to their classic packaging. At the time, the Tropicana website was still hawking the new packaging under the slogan “New fresh carton, Same great taste.”
But then something weird happened. The Tropicana [...]
Tags: Marketing
One of the lead stories in this week’s Adage magazine is about a new marketing effort by Coca-Cola to try and get consumers of Mountain Dew to switch to the Coca-Cola produced Vault. The crux behind this new effort is an unusual coupon giveaway that I’m a little skeptical of in terms of potential effectiveness.
Here’s [...]
Tags: Marketing · Soft Drinks
At least according to a company called “Vanno” that tracks the brand reputations of more than 5,600 companies. They claim that the company has slipped from #9 to #83 in terms of brand reputation. If their data is in fact correct, that means that the scathing criticism and calls for a boycott coming from So [...]
Wow. Seriously wow. This is NOT the kind of marketing campaign you would normally see a national chain attach themselves to. Hardee’s is sponsoring a new online video series called “Slotcar.” Each week there will be a new 1-2 minute video with cursing, over the top studio hosts. The videos are a clear satire of [...]
Tags: Comedy · Fast Food · Marketing
Remember Pepsi Blue? I sure do. The summer after I graduated college, I was visiting my then girlfriend in NYC and stumbled across a free Pepsi Blue giveaway a full 6 weeks before the product officially hit the market. As a soda freak, I was still in a months long state of euphoria [...]
Tags: Marketing · Soft Drinks · YouTube
My post on Friday, in which I stated I would not buy Kellogg’s products anymore because of their decision to punish Michael Phelps for taking a bong hit has proven to be no voice in the wilderness. If you’ve been online over the weekend you’ve probably seen that an anti-Kellogg’s backlash has materialized, with lots [...]
Tags: Marketing
Update: Unlike Kellogg’s, Subway has announced they are standing by Phelps and keeping him as their spokesperson. Bravo Subway, bravo.
Yeah that’s right, I said it. I’m going to boycott Kellogg’s. Why? Because otherwise they will think everything is just hunky dory after they fired an American HERO for doing what millions of other 23 year-olds [...]
Tags: Breakfast · Marketing · News · Rant · Sports
For those of you hankering for a couple flapjacks plus eggs, bacon and sausage, go into Denny’s today from 6am to 2pm for a free Grand Slam breakfast. If you are willing to face the lines, it is probably worth a shot.
Here is the terrible Super Bowl commercial where Denny’s let the cat out of [...]
Tags: Breakfast · Marketing · Restaurants
Facebook has decided to disable the Whopper Sacrifice application. It’s interesting that they would shut down an application that has proved so popular, but perhaps for Facebook, an application that reduces your friend list is bad for business? I can’t think of any other reason they would do so. Over the time that the Whopper Sacrifice campaign was live, [...]
