If you’ve watched any TV recently, I’m sure you’ve seen the Dr. Pepper ads like the one below. These spots promote Dr. Pepper TEN and feature a burly, Paul Bunyan-esque figure combined with Beastmaster. If you’re paying attention, this is not the first campaign the soda company has run for this low-calorie beverage targeted to men. In October of [...]

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Food brand product placement has been around for a long time. In the early 1900′s, during the infancy of cinema, even before “talkies” had been realized, savvy companies have been paying film makers for brief brand cameos on the big screen, in an attempt to make new customers out of a captive audience. These days, [...]

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Fast food titan Wendy’s, who recently passed Burger King to become second in the country in total fast food sales, is rolling out a new logo starting in March. The logo ditches the yellow seen in the last two iterations, switches to a distinctly different font and appears to emphasize Wendy’s freckles a tad more [...]

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Have you heard about Crowdfunding yet? A plethora of sites are allowing budding entrepreneurs to pitch their business models to the online masses, in hopes of securing monetary pledges towards meeting their financial goal.  By soliciting the web, your potential investor pool increases  exponentially, as anyone with a PayPal account is now a possible backer.  Sure [...]

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For your enjoyment, please have at a plethora of Halloween themed magazine and newspaper advertisements, spanning those quaint decades before the internet and cable television ruined children. A simpler era when you weren’t afraid to hand out apples to a group of costumed kids at the door,  in fear they would burn your house to [...]

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As you likely know from the marketing campaigns and So Good reporting, the well-known Oreo cookie, and winner of our Snack Madness tournament, is celebrating its 100th birthday this year. What you might not have seen, unless you are one of the 28 million (!) fans on Facebook, is their creative 100-day Daily Twist campaign. [...]

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As I read this past week, Oscar Mayer is backing one of the more interesting social media/viral/guerilla marketing campaigns that I have seen recently. In case you haven’t heard of the Great American Bacon Barter promotion, the brand has recruited unknown actor/comedian Josh Sankey to drive cross-country with 3,000 pounds of bacon, and no cash [...]

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Domino’s Pizza is not adverse to change. On Tuesday, a few years after rebooting their pizza-making process, the once-king of pizza delivery announced some dramatic changes to their overall brand. Not only are they changing their iconic logo (above), subtracting the Domino’s name, but more importantly, they are updating their store locations. Instead of the [...]

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A few months back at the South by Southwest festival, Doritos introduced their latest product line: Doritos JACKED. The two flavors are Enchilada Supreme and Smoky Chipotle BBQ. Fittingly, they were available to purchase at a 56-foot high vending machine. But now you can just get them at the store. I’m left with a lot [...]

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In April, pizza purveyor Domino’s launched a line of “artisan” pies to reposition the company as slightly more chic, with an emphasis on its quality ingredients. During that month, So Good reviewed one of these specialty pizzas, with decent results. The marketing campaign around these new offerings feature the tag line, “No is the new [...]

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