I wrote a piece for PBS in which I analyzed all 15 food & beverage Super Bowl commercials from 2011 and all 15 from 2010. My goal? Determine the total calorie count of all the food that appears on screen in each ad. You can read my piece HERE. Let me know what you think!

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One of the last places you would probably look for art is the supermarket. But as you can see from the picture above, there are stores out there that feature some of the most original creativity around via soda displays. I’m not sure if these displays are made by store employees or the folks from [...]

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Jayson Werth is a Washington Nationals right fielder. A right fielder who they paid $126 million to sign for 7 years. He is currently batting .212. If you are not a baseball fan, let me break it down for you: that is bad. No wait, let me break it down for you further: that is [...]

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After the Boston Bruins won their first Stanley Cup in 39 years, making Boston the definitive titletown of the country (on the heels of the Sox, Pats and Celtics) you knew there was going to be a party. What you didn’t know was that there was going to be a receipt. On the 18th of [...]

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The Super Bowl is a wonderful time of year when people of all ages come together to celebrate a great American tradition. In between, they watch football. But as every Martha Stewart-fearing citizen knows (and that should include all of us), snacks are an equally important element of any Super Bowl experience. So which time-honored finger foods will [...]

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A friend recently directed me to an article in the New York Post, which describes a dinner celebration in Las Vegas, where arguably the best pound-for-pound fighter in the world, Floyd Mayweather, Jr. was enjoying his victory over “Sugar” Shane Mosley on May 1.  Here’s where the story gets interesting: “When they were served their [...]

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Stephen Strasburg mania has hit the entire baseball world and hit Washington, DC even harder. For those not in the know, Stephen Strasburg is a rookie pitcher widely regarded as the best “can’t miss” prospect of the past 50 years. Last night he made his major league debut and did not disappoint, striking out 14 [...]

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In a new marketing campaign recently seen in Sports Illustrated, ESPN the Magazine and Us Weekly, Gatorade (from the PepsiCo family of products) has begun to take on what it deems as a prime competitor: tap water.  Gatorade’s slogan? “Water has no carbs. Water has no electrolytes. Water has no game.”  Now water may have no [...]

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As usual this time of year, people love to get all bent out of shape about the content of Super Bowl commercials.  With Tim Tebow on one side, and ManCrunch on the other, folks get all high and mighty about the content of some ads, when of course we all know about the many ads [...]

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