Thanks to the Funny or Die Facebook page, it has recently come to light that Will Ferrell is doing ads for Old Milwaukee beer in Sweden, of all places. The ads are definitely off-beat, but that is nothing new when Ferrell and this beer get together (see Super Bowl). Is there more to this story beyond [...]

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What could be better than getting a foul ball at a major league baseball game? In my opinion, not very much. But, what happens if said ball winds up in your beer? You might be a reasonable person and take the ball out, dry it off, and go on your merry way. Or, like the [...]

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Molson Coors intends to make lime flavored beer passe in 2012 by introducing a brand extension that taps into a beloved Summer time beverage. The first run of Coors Light Iced T will only be available in Canada initially but should its reception be met with brisk sales, a similar roll out will occur in [...]

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As St. Patrick’s Day approaches it gets me to thinking about different holidays throughout the year and how I classify them as drinking holiday or a family holiday.  This is by no means a complete list but it is a good sampling for 2012. I have broken down each holiday by whether it is known mostly as a [...]

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I recently tried one of the most terrifying products I’ve ever encountered: Rogue Voodoo Doughnut Bacon Maple Ale. If you’re not familiar with Portland, Oregon, it’s a weird place. There’s an abundance of vegans, piercings, beards, bicycles, craft breweries and just general hippy behavior. People who aren’t from Portland often ask, “Is it really like [...]

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I didn’t realize we were still so obsessed with space. What is this, 1971? Sending product X into space is still a thing? Really? Yes. Apparently it is. Today coming across the So Good news desk is a report that Natural Light is the first beer in space. Now first off, count me as a [...]

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In an attempt to turn around a weakening market share in the US, Anheuser-Busch InBev announced yesterday that it was bringing another unnecessary product to market. Similar to the lame ducks of Bud Light Golden Wheat and Bud Light Lime introduced in recent years, AB is taking another long shot at success in Bud Light [...]

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Like many of you, during college I was not afraid to buy and drink a ton of the cheapest beer I could get my hands on – Stroh’s, Hamm’s, Schaefer, Old Milwaukee, among many others. And while many of these brands have been driven into obscurity, I recently read that old, reliable Pabst Blue Ribbon [...]

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As my family and I were preparing for the Wisconsin Badgers/Nebraska Huskers football game the other day, my dad pointed out how many types of beer were in the cooler. We were surprised to find there were at least six, ranging from light draft beers to fancier artisan brews. I began wondering how much we [...]

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“…and that’s it for news. Kevin, what does our beer forecast look like?” “Right now we’re seeing a lot of beers turning dark brown, with Oktoberfest and pumpkin flavors raining down all over the shelves…” “…Pretty soon we’ll be heading into the winter months, where we will see more aromatic, maltier ales gathering with hints [...]

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