Heard of Sushi Popper? This “Product of Convenience” has been around for at least 2 years and even if not thriving, seems to still be surviving.
So what is a sushi popper? Rather than tell you, why not show you the handy explanatory graphic from the Sushi Popper site:
Huh. So that’s um, unexpected. Was there a big demand for delivered to your door sushi in areas lacking a sushi delivery restaurant? Or is this a case of a company inventing something that no one knew they wanted until they saw it existed? Or is this a classic case of a “Product of Convenience that isn’t Convenient?” Forget the delivery element, what about the packaging/tube?
Sushi Popper offers a variety of different flavors, from the basic California roll to Spicy Shrimp. But here’s one big downside: it arrives frozen. Yep, nothing says delectable sushi like A) using frozen fish and B) having to thaw it for 2 hours before you eat it. The “push-up pop” style of packaging is unique, although as Serious Eats discovered when they reviewed it, not all that useful.
Over the years we’ve documented many of these unusual or not so convenient “product of convenience” creations, from the still alive and kicking (The Fizz, Pizza & Cookies, YoPlait Smoothies, Batter Blaster) to the gone-but-not-forgotten (Kraft Bagel-fuls, P.B. Slices).
What do you think? Would you like getting sushi delivered to your home/office? Do you think this product would be tasty or are you leery? What do you think of the packaging/presentation?