While the US economy seems to be on the rebound, many folks are still trying to make their dollars go as far as they can.  How do I know this?  Because that is the only reasonable explanation why people continue to take junk food and turn it into something they call “fancy.”  As first chronicled [...]

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Many sports fans know that Jamaican sprinter Usain Bolt recently competed in the track and field world championships in Berlin, Germany.  During two outstanding performances in the 100m and 200m races, Bolt broke both world records that he previously set at last year’s Beijing Olympics.  What makes these feats newsworthy in this space is the [...]

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I eat bananas almost on a daily basis.  I am one of the believers that they are a perfect food.  So, it came as quite a surprise when I recently saw a video that turned my banana world upside down. 
Question: How do you open a banana?  You peel the stem down, right?  Apparently, this is [...]

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About 6 weeks ago, So Good was offered the chance to travel to the Taco Bell Headquarters in Orange County, CA for a look inside the Taco Bell test kitchens and to learn more about their new Volcano menu.  I remember wanting to try the Volcano Taco when it came out last year, since I [...]

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In my online travels, in search for all things food, I often see attempts at innovation that seldom hit their mark.  However, I recently came upon a site, Fancy Fast Food, that tries an interesting angle – the “extreme makeovers of actual fast food items purchased at popular fast food restaurants.”  Apparently, the person/team behind [...]

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A cool blog called The Ragbag had a post go up a few weeks ago with a venn diagram titled “Towards a Grand Unification of Cutlery” which followed up on the idea of a spork, by also introducing people to the knork and spife, which ultimately combine to form the splayd.

So what kind of genius [...]

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On Thursday morning, residents of New York, Los Angeles and Philadelphia will awake to find their cities have been targeted with a new, cutting edge  form of marketing: GreenGraffiti. Not only that, but a scavenger hunt will ensue, and those that spot these GreenGraffiti logos can win a free pizza.

Domino’s Pizza, a client of mine, [...]

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I get a lot of crap e-mailed to me by food companies. But every once in a while, an interesting piece of information slips through all the junk.  Such was the case today. Hormel foods just conducted a survey asking American’s what their eating pet peeves are.  Check out some of the results below.

Which of [...]

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After spending a few weeks touring New Zealand and its cuisine on behalf of So Good, I have returned with a full belly and fresh perspective.
I will spare you the details of my trip, but will share one of the more curious photos taken along the way. 
See above for a burger joint in Auckland, romantically [...]

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Ladies and gentlemen, So Good is pleased to announce the premiere of “So Good Presents: Meat Madness.” In this tournament style, 32 meat face-off, So Good readers will vote on what is the greatest meat over the next 25 days.   The bracket of all 32 contenders appears below.  We have 4 regions. The “Red” [...]

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Leading up to the Super Bowl, there is usually buzz associated with certain ads – ones that companies hope will make a big splash during the game for whatever product/agenda they are pushing.  However, some ads don’t even need to make the air to hit their mark.  One example is the now infamous PETA ad, which [...]

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This is one of the most wonderful things I have seen in a while.  Considering this nation’s obsession with food and sleeping, I can’t believe the idea of a Hamburger Bed has not come around before. 
That said, it does spark some questions – like wouldn’t the top bun and cheese make sleeping in the burger like [...]

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By “hot air” I don’t mean bluster, bravado or lack of substance, I mean LITERALLY hot air – as in from a heater.  In one of the more unique marketing strategies I’ve heard of in a while, Kraft, makers of Stove Top stuffing, is installing heaters in bus shelters at 10 locations around the city [...]

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Two interesting posts I’ve seen in the last two weeks tying video games in with food. First, about two weeks ago, Asylum had a post featuring 27 pictures of Video Game Cakes.  Two of the ones I found most interesting appear below:

Also, today, Slashfood has a post up showing a Bento box created by Flickr user kirainet [...]

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After I first proposed the idea of a pulled pork cheesesteak, but before I had even had a chance to make one myself, one of my favorite readers, Chef Mike, contacted me to share the version of the pulled pork cheesesteak that he had created.  Well, Chef Mike is at it again, sending in a [...]

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I don’t know about you, but roomates offer up more than their fair share of trials and joys.  From the sharing of the bathroom to the washing of the dishes, even the best of friends can cling to your last nerve.  That’s why I was so excited when I saw this awesome little refrigerator: the [...]

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As the country begins to discover just who Sarah Palin is, one thing about her has become clear based off multiple media reports: this lady LOVES eating moose. LOVES it.  But since it’s illegal to sell wild game meat, she and her family hunt moose themselves.

“My name is Marvin the Moose. Sarah Palin brutally shot [...]

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The Democratic Convention is upon us, beginning what will be two weeks of nonstop political coverage aiming to help us differentiate the Democrats from the Republicans. Sure there are the countless policy differences like health care, taxation, womens issues and the like, but the real difference? Democrats are pickier eaters.

Apparently the DNC had such [...]

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Gyrating deer in bikinis, bears getting lapdances, and, according to The Independent, “Shots of Orangina bottles exploding between the thighs of zebras and squirting on to the breasts of other animals.”

(Photo via Ad Freak)
These are all scenes from a 60-second Orangina ad that has been airing the last few weeks in Britain and drawing numerous [...]

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When Papa John’s isn’t angering the city of Cleveland, they apparently have some other unique marketing ideas.  This one seems designed in part to capitalize off all the attention that will be given to Denver as a result of the Democratic convention this year.  As you fly in or out of the Denver airport now, [...]

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