Over the past week I have been gathering data to provide a comprehensive statistical analysis of the Whopper Freakout campaign. My goal: ascertain what level of success it has had. My original post about the Whopper Freakout campaign has been one of the most popular posts I’ve ever had, and is the number 3 result [...]

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Yesterday, January 8th, So Good broke its own record for traffic in one day, with 17,000 hits. This is thanks to rampant interest in our story about Mike Huckabee eating horse meat, and continued interest in the Whopper Freakout video. This shattered our previous high of 13,000 hits, set on December 16th. Thank you So [...]

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Seriously. This is not a joke. While campaigning (pandering?) for votes in a heavily Dutch area of Iowa, Mike Huckabee named a few of his “favorite” Dutch foods. One of them was a dish that has horse meat in it. Huckabee even confirmed that horse meat, “tastes like chicken.” “My name is Chester and Mike [...]

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The Barley House Restaurant and Tavern in New Hamsphire unveiled the Huckaburger: an herb-seared bison patty with baby spinach, on a whole-wheat English muffin, with a deep-fried pickle on the side. McDonald’s is going to begin offering barista service, with a selection of latte’s, cappuccinos and espresso’s. Tipnut.com offers advice on how to beat a [...]

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Kudos to Gridskipper. 1. Grill From Ipanema 2. ThaiTanic 3. Thaiphoon 4. New Big Wong 5. Rosemary’s Thyme 6. Mie N Yu 7. Extra Virgin 8. Papa Razzi

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Here’s something to ponder: pretty much everyone, I mean EVERYONE, likes root beer floats. Yet when was the last time root beer floats came up in one of your conversations? 10, 20 years ago? There is an underground army of root beer float lovers, and thanks to this new product launch, the exclusion of floats [...]

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On December 23rd, I noted that the winning video in the Kraft Happy Sandwich campaign displayed a spam comment for a porn site. On January 2nd, I once again pointed out that the spam comment was STILL there, and had been visible since November 28th: “wat’s up guys?any one out there who want to watch [...]

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Not in my opinion necessarily, but based on the research of IAG Research who track all prime-time commercials daily on all broadcast and major cable networks. They measure the “recall score” of different commercials, with recall being determined by the percentage of viewers who can recall the commercial and the advertiser within 24 hours of [...]

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That’s the name of a recent column by the ever-thoughtful George Will. But first, a few facts from the column that I found interesting: – In 2007 the company had revenues of $23 billion – Breakfast now accounts for 25% of McDonald’s business – 35% of McDonalds are now open 24-hours a day – McDonald’s [...]

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Nine days ago I noted that the winning video for Kraft’s Happy Sandwich campaign featured a sandwich looking at his genitals. The damage on that front is done, as the choice of a video winner has already been named. But in my post, I also noted some negligence in overseeing the MySpace video, which displayed [...]

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