Coming Friday: Full Analysis of Whopper Freakout Eick January 9, 2008 Advertising, Burgers, Fast Food, Marketing, Videos 1 Comment Over the past week I have been gathering data to provide a comprehensive statistical analysis of the Whopper Freakout campaign. My goal: ascertain what level of success it has had. My original post about...
And Ye Records Shall Be Broken… Eick January 9, 2008 Cool 1 Comment Yesterday, January 8th, So Good broke its own record for traffic in one day, with 17,000 hits. This is thanks to rampant interest in our story about Mike Huckabee eating horse meat, and continued interest in...
Mike Huckabee Eats Horse Meat Eick January 7, 2008 Bizarre, Politics, Sandwiches 26 Comments Seriously. This is not a joke. While campaigning (pandering?) for votes in a heavily Dutch area of Iowa, Mike Huckabee named a few of his "favorite" Dutch foods. One of them was a dish that has horse meat in...
So Good Blog/News Round-Up 1/7/08 Eick January 7, 2008 News The Barley House Restaurant and Tavern in New Hamsphire unveiled the Huckaburger: an herb-seared bison patty with baby spinach, on a whole-wheat English muffin, with a deep-fried pickle on the...
The Best Washington DC Restaurant Puns Eick January 7, 2008 Comedy, Restaurants 2 Comments Kudos to Gridskipper. 1. Grill From Ipanema 2. ThaiTanic 3. Thaiphoon 4. New Big Wong 5. Rosemary's Thyme 6. Mie N Yu 7. Extra Virgin 8. Papa...
A&W/Sunkist Launch Ice Cream Floats in a Bottle, Promote Website That Doesn’t Exist Eick January 4, 2008 Advertising, Marketing, Soft Drinks 13 Comments Here's something to ponder: pretty much everyone, I mean EVERYONE, likes root beer floats. Yet when was the last time root beer floats came up in one of your conversations? 10, 20 years ago? There is an...
Kraft Finally Figures Out How to Delete Spam Eick January 4, 2008 Cheese, Marketing, Videos 2 Comments On December 23rd, I noted that the winning video in the Kraft Happy Sandwich campaign displayed a spam comment for a porn site. On January 2nd, I once again pointed out that the spam comment was...
Top 10 Restaurant Commercials of 2007 Eick January 3, 2008 Advertising, Burgers, Fast Food, Marketing, Sandwiches 2 Comments Not in my opinion necessarily, but based on the research of IAG Research who track all prime-time commercials daily on all broadcast and major cable networks. They measure the "recall score" of different...
“McDonald’s in the Snack Wrap Era” Eick January 2, 2008 Fast Food 3 Comments That's the name of a recent column by the ever-thoughtful George Will. But first, a few facts from the column that I found interesting: - In 2007 the company had revenues of $23 billion - Breakfast now...
Kraft Happy Sandwich Update: Still Hawking Porn Eick January 2, 2008 Cheese, Marketing 2 Comments Nine days ago I noted that the winning video for Kraft's Happy Sandwich campaign featured a sandwich looking at his genitals. The damage on that front is done, as the choice of a video winner has...
