Coming Friday: Full Analysis of Whopper Freakout Eick January 9, 2008 Advertising, Burgers, Fast Food, Marketing, Videos 1 Comment Over the past week I have been gathering data to provide a comprehensive statistical analysis of the Whopper Freakout campaign. My goal: ascertain what level of success it has had. My original post about the Whopper Freakout campaign has been one of the most popular posts I’ve ever had, and is the number 3 result on a Google search for “Whopper Freakout.” In the comments of my post, a number of individuals argued that they hated the ads and therefore the campaign was a dud. Well rather than rely on anecdotal evidence, I set out to show statistically just how successful the campaign has been. I have spoken with folks at the Burger King corporate HQ, as well as folks at their advertising agency that designed the campaign, Crispin, Porter + Bogusky. I have obtained information about video views, advertising strategy and website traffic. This, combined with my own research on the viral nature of the video, will help paint a clear picture of just how successful this campaign has been. Please come back and visit So Good on Friday for my full analysis of the Whopper Freakout campaign. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 One Response Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current day month ye@r * Leave this field empty * Notify me of follow-up comments by email. Notify me of new posts by email.