Over the past week I have been gathering data to provide a comprehensive statistical analysis of the Whopper Freakout campaign. My goal: ascertain what level of success it has had.

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My original post about the Whopper Freakout campaign has been one of the most popular posts I’ve ever had, and is the number 3 result on a Google search for “Whopper Freakout.” In the comments of my post, a number of individuals argued that they hated the ads and therefore the campaign was a dud. Well rather than rely on anecdotal evidence, I set out to show statistically just how successful the campaign has been.

I have spoken with folks at the Burger King corporate HQ, as well as folks at their advertising agency that designed the campaign, Crispin, Porter + Bogusky. I have obtained information about video views, advertising strategy and website traffic. This, combined with my own research on the viral nature of the video, will help paint a clear picture of just how successful this campaign has been. Please come back and visit So Good on Friday for my full analysis of the Whopper Freakout campaign.

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