First off, a huge hat tip to So Good reader Ruca Bangs, whose investigative skills made this post possible. His comment on my last post about Kraft Foods having no friends on MySpace is chock full of deliciousness and the basis for this post.
But first, the brief back story. Two weeks ago, I wrote a tongue-in-cheek post about a MySpace page that was set up for Kraft Foods to use to launch a contest. More specifically, I mocked the fact that the page did not yet have any friends besides MySpace’s founder, Tom.
I used this information to make a handful of moderately amusing jokes about a Kraft Single in high school getting teased by Hormel Ham, losing out to a senior named “aged swiss” etc. etc. You get the idea. Fairly innocuous. But a whopping 12 days after making the post, I received a very intriguing comment on it:
At the time I wondered who could possibly be so confident that Kraft Singles would have “a bunch of friends” on MySpace. While I assumed the comment was left by someone involved in making the MySpace page, I was curious who felt the need to note that people like grilled cheese, “especially if you make it with Kraft Singles.” Huh? I mean honestly, who is that passionate about Kraft Singles? And who talks like that without owning stock in Kraft?
Ruca Bangs was curious too, and after getting a press release in his e-mail talking up the new “Happy Sandwich” campaign of Kraft, he noticed a quote from one Jane Hilk, Vice President of Marketing for Cheese & Dairy at Kraft Foods. Could it be? Could Jane Hilk be the “hilkster” who took the time to defend Kraft Singles 12 days after I made a post making fun of them?
The similarities between “Hilk” and “hilkster” would seem to make the answer an obvious yes, but that isn’t enough evidence on it’s own. Perhaps a quick check of the IP address that hilkster commented from would shed some light? I discovered that “hilkster” was posting from somewhere in Illinois:
A quick Google search gives us the location of Kraft headquarters, and shows that Kraft’s Global Corporate Headquarters is located in Northfield, IL, and their Management Center is in Glenview, IL.
I think it’s safe to assume that “hilkster” was none other than Kraft VP of Marketing for Cheese & Dairy, Jane Hilk. No wonder “hilkster” was so passionate about Kraft! They pay her salary!
Hilarious. But also awesome. I actually love to see management of all levels high and low reading blogs. The fact that Jane Hilk felt the need to comment on So Good is a testament to the power that blogs have in today’s marketplace.
So I say to my readers: if you think at any point I’m making a factual error in a post, feel free to let me know either in the comments or through the contact form. Oh yeah, and hilkster? Sorry, but I am definitely not a fan of American cheese or cheese singles of any kind. Readers, do yourself a favor, buy real cheese, not the overly processed American cheese that tries to pass itself off as real cheese.