So Good wrote 2 weeks ago about a new marketing campaign from Kraft Foods centering on a contest to submit your own “Happy Sandwich Video.” The campaign is supposed to feature a Kraft Food’s MySpace page. At the time, we ridiculed Kraft foods for not having any MySpace friends besides Tom, MySpace’s founder.
Yesterday, someone named “hilkster” showed up in the comments of my post to argue that there were no friends on the page because the program didn’t start until October 15. Fair enough. Although “hilkster” seemed to have an unusually passionate attitude towards Kraft Singles…I mean c’mon, no one likes processed cheese THAT much do they?
Anyways, “hilkster” went on to suggest that once the program started, “Kraft Singles will have a bunch of friends.” Uh yeah, right. Of course they will. If there is something everyone on MySpace wants to be friends with, it’s a MySpace page for a piece of artificial cheese.
Well, October 15th, the official start of the “Happy Sandwich” campaign has arrived, and a quick check of the MySpace page shows……you guessed it…..STILL NO FRIENDS. The campaign officially launched today, but no one has logged into the page since Friday, and the friend section of the page is still woefully lonely:
HELLO??? Kraft? Anyone there? Aren’t you aware that the campaign “launched” today? Get some friends already! I tried to warn you that joining MySpace would be like high school all over again. Oh Kraft, even on MySpace you’re still on the outside looking in.
UPDATE: The page finally went live sometime around 2 PM, and features a whole bunch of flash animation and links through which to submit your video.Â Also, the page already has 91 friends! Kraft is bringing it now!