In a post titled Burger Democracy, Heather, over at Bacon Unwrapped, has alerted me to a new contest called “Build Wendy’s New Burger” (be patient, it takes a minute to load). Ten consumer-submitted burger recipes have been posted online for burger fans to vote on, and whichever recipe gets the most votes over the next 28 days will see their burger added to the Wendy’s menu.
First off, as someone who helps design online communications strategy for my job, I commend Wendy’s on setting-up a user generated contest such as this. The idea of giving consumers a direct say in what kind of burger makes it onto your menu shows your company trusts its customers and wants to be responsive to their demands. Additionally, regardless of which burger wins, the voting results should provide Wendy’s with valuable market research and intelligence about the kind of taste that their core customers are craving but don’t feel they have available to them.
While it’s still early in the voting, three burgers are running away from the pack right now, and I have to say, I think so far the voters are getting it right. Interestingly, Teriyaki is involved in two of them (does ANYONE offer a teriyaki burger? tap this market Wendy’s!) Here are the top three burgers so far:
1. Bacon Mushroom Teriyaki Burger – A single burger patty with bacon, this burger includes mushrooms and onions that are sauteed in Teriyaki sauce, lettuce, a mozzarella cheese sauce and garlic mayo.
2. Philly Style Hoagie Burger – Two burger patties and two slices of american cheese, sliced ham, genoa salami, lettuce, tomato, onion and creamy italian dressing.
3. Teriyaki Blast Burger – One burger patty with bacon, ham, swiss cheese, pinneapple slices, mayo and teriyaki sauce.
Time for a So Good reader survey.