Watch out ketchup – Hidden Valley is coming for you. In a new, straight-forward marketing campaign, the purveyor of the famous ranch dressing is taking the ubiquitous condiment head on. As you can see from the bottle above, Hidden Valley wants to be the “new ketchup” for the American consumer. I like the aggressive messaging [...]

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When it comes to making a sandwich, as I have long said, condiments are the lubrication that keep the engine of a sandwich running.  Without them, what do you have?  It might as well be tumbleweed. As a result, I have sampled many forms of sandwich spreads, from spicy horseradish mayo to red pepper hummus [...]

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“I bought some peanut butter recently. There’s creamy, chunky, extra chunky, and now extreme chunky. I got the extreme chunky home and opened it up – it was just peanuts. That is extreme, trying to spread that stuff.” – Jim Gaffigan, Beyond the Pale It’s Thursday! Which means it’s once again time to pit some [...]

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In keeping with the recent So Good sandwich spread theme, I noticed that Miracle Whip was taking an interactive approach in their current marketing efforts.   On their branded YouTube page, they ask visitors to “Love us” or “Hate us,” and add their comments.  I initially thought this was a pretty risky move, because what if [...]

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Check out these condiments packets being used in Japan that are supposedly “no mess” and combine ketchup and mustard. Via Buzzfeed.

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A friend recently directed me to an article in the New York Post, which describes a dinner celebration in Las Vegas, where arguably the best pound-for-pound fighter in the world, Floyd Mayweather, Jr. was enjoying his victory over “Sugar” Shane Mosley on May 1.  Here’s where the story gets interesting: “When they were served their [...]

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We’ve all done it. Or thought about doing it. Or seen it been done. The question is, do you do it? Are you a ketchup packet licker? You know what I’m referring to. You get a burger at a fast food restaurant, or a diner, or grab a burger and fries and take them home. [...]

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Would You Rather? time. This week we tackle the age old mustard vs. ketchup debate. Option #1: You can never eat mustard again. Option #2: You can never eat ketchup again.

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Could cilantro be the bacon of 2009? Food bloggers and online foodies know the obscene levels of obsession and attention that bacon received online during 2008.  But what will be the bacon of 2009? Is cilantro on the verge of breaking out and becoming an internet obsession?  The creator of a site I just discovered [...]

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The other day, I received a small cardboard box in the mail.  A small sticker affixed to the side told me to expect “Pizza Zing!”  I was, as one would expect, excited. Idea:  Take the Big Three pizza toppings from any NYC pizza-eatery (Parmesan cheese, oregano, red pepper flakes) and combine them in one easy-to-use [...]

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