Update: You can view Padma’s seductive new commercial HERE.
Specifically, she’ll be promoting the Bacon Western Thickburger in a new commercial. She joins Head Judge Tom Colicchio, who recently stared in an ad for Diet Coke, in the world of junk food promotion. People Magazine has obtained an image from the new ad which is slated to start running in March.
Via Amuse-Biatch and Grub Street.
14 responses so far ↓
1 dhess // Feb 26, 2009 at 6:43 pm
WOW!!! I am all about buying a Hardees burger now. Do you think Top Chef judge’s contracts have requirements to advertise for junk food? Most likely.
2 Brian // Feb 26, 2009 at 9:04 pm
The Hardee’s mention threw me off. Around here they’re known as Carls Jr.
How about a burger shot, Ms. Lakshmi?
3 Zac // Feb 26, 2009 at 10:41 pm
I can’t believe she would actually eat one of their burgers without being paid
4 Hosea? WTF? | Fayettevittles // Feb 27, 2009 at 1:57 am
[...] Padma is now selling Hardee’s [...]
5 Kali // Feb 27, 2009 at 12:24 pm
This tickles me no end.
Padma Lakshmi promoting a juicy greasy hamburger? Well, now, there wouldn’t be a reason she’d be so interested in getting one now, is there?
;p
6 Weekend Odds & Ends « Capital Spice // Feb 28, 2009 at 9:55 am
[...] Tom Coliccho talks about getting teens to eat healthy food (no mention of Diet Coke) while Padma is shilling for…. [...]
7 stm // Mar 2, 2009 at 12:44 pm
So what should we think now every time she cringes on top chef? Is the food worse than Hardee’s or she just faking it?
8 Burger Replaces Apple As Object of Original Sin - Advertising and Marketing Blog - AdPulp.com // Mar 6, 2009 at 6:14 pm
[...] So Good brings us this image of Padma Lakshmi, host of Top Chef. If you look carefully, you’ll see she is about to lovingly bite into a burger. [...]
9 Hot dish « Edible Joy // Mar 16, 2009 at 4:16 pm
[...] Speaking of Top Chef, what is up with Tom Colicchio pushing Diet Coke and Padma Lakshmi promoting Hardee’s?! [...]
10 Padma Lakshmi Hardee's Ad: Commercial or Soft Core Porn? You Make the Call! | So Good // Mar 27, 2009 at 12:15 pm
[...] Good previously wrote about plans for a new Western Bacon Thickburger Hardee’s ad starring Top Chef host Padma [...]
11 Laughing Jesus // Mar 27, 2009 at 7:55 pm
LOL+ROTFL+OMG+TTYL.
Whateva. (Liam Lynch)
12 flo // Apr 16, 2009 at 8:09 pm
what don’t we go all the way and get a good squirrel shot in for all the 10 year olds.
13 Seth // Apr 18, 2009 at 1:05 pm
Great! Great burgers, top chef judge… you know they’re good after that!
14 Daniel // Oct 29, 2011 at 10:03 pm
She just gave me a Hardee
Leave a Comment