Tom Colicchio Hawks Diet Coke

I love soda. I drink almost exclusively diet soda though, because if I drank as much regular soda as I’d like, I’d probably be a giant fat ass. But let’s be honest, diet soda tastes shitty.  Yeah, Coke Zero is decent, as is Diet Dr. Pepper, but we all know it’s a half-assed substitute for the real thing.  That’s why it’s so interesting to see Tom Colicchio, someone  renowned for the judgment of his palate and taste buds through his role as head judge on Top Chef, hawking Diet Coke.  If you didn’t catch his new Diet Coke ad during the Oscars last night, here it is:

Via Slashfood.