Tom Colicchio Hawks Diet Coke Eick February 23, 2009 Advertising, Soft Drinks, Top Chef 1 Comment I love soda. I drink almost exclusively diet soda though, because if I drank as much regular soda as I’d like, I’d probably be a giant fat ass. But let’s be honest, diet soda tastes shitty.Â Yeah, Coke Zero is decent, as is Diet Dr. Pepper, but we all know it’s a half-assed substitute for the real thing.Â That’s why it’s so interesting to see Tom Colicchio, someoneÂ renowned for the judgment of his palate and taste buds through his role as head judge on Top Chef, hawking Diet Coke.Â If you didn’t catch his new Diet Coke ad during the Oscars last night, here it is: Via Slashfood. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 One Response Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current day month ye@r * Leave this field empty * Notify me of follow-up comments by email. Notify me of new posts by email.