Whopper Sacrifice: Ditch 10 Friends, Get a Free Whopper Eick January 7, 2009 Burgers, Fast Food, Marketing 157 Comments The Burger King secret menu is now out: http://secretmenus.com/burger-king/secret-menu As I noted in my post below, Burger King has just unveiled their new Angry Whopper. As many companies are now doing, they’ve tapped into Facebook and created an application to help promote it. But this Facebook application is a bit….different. Instead of encouraging you to join a group, find new friends, or spread the word, Burger King is allowing you to ditch some Facebook friends by offering their new Whopper Sacrifice Application which rewards you with a free Whopper if you DE-FRIEND 10 people from your friend list. As Platforms Optional notes, normally when you de-friend someone they may not even notice. Not the case with Whopper Sacrifice. Part of the application makes sure that each of the 10 friends you choose to ditch get announcements alerting them to the fact that they have been de-friended. Brutal, bold, and frankly, pretty awesome. Whopper Sacrifice website. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 157 Responses « Older Comments Newer Comments » Chocolatesa January 9th, 2009 I’d totally do it, just warn my friends beforehand that they’re just helping me get a burger and then re-friend them after! I wonder if you’re allowed more than one, example you get two for ditching 20, etc. Gonna go check out the rules. Reply Citizen Grim January 9th, 2009 Holy schnikes, I could get de-friend everyone and get dozens and dozens of free burgers! Reply Musica N Dart January 9th, 2009 If you happen to have an extra (fake) facebook account lying around, such as one with this name… lots of people add you as a friend, and random people, too, so you can delete them without feeling guilty. So… thanks BK! Totally worth losing 10 non-friends! Reply Nick January 9th, 2009 Not even the people i email once a year are going to be sacrificed for this. Go on USA, the individual is better than he whole. Even if your National Emblem says otherwise. Be great in your pettiness. You Suck, BIG TIME Reply z January 9th, 2009 hey u guys it’ JUST FACEBOOK lol it’s not like ur telling those people u hate them and never to talk to u again Reply Scott January 9th, 2009 le w et al., Ditching your friends then adding them back isn’t an ‘f you’ to Burger King….it’s what they expect. This is viral marketing at its finest. They know you’ll just add your friends back afterwards, but that’s fine. They don’t care how many friends you have – they care because your 10 friends you dropped just received an ad to do the same thing to another 10, and so on. If everyone adds their friends back right away, all the better. Burger King doesn’t want you to lose friends…they want to get a coupon in the hands of millions of people, one that you’ve sent to your own friends by getting them involved in gaming the campaign, rather than some random coupon they get in a newspaper or street corner. Reply bobby sizzle January 9th, 2009 You people are retards! You can’t afford a burger and you only had 7 friends. Reply Bob January 9th, 2009 Wow, vegetarians are so dumb. Reply You're all idiots January 9th, 2009 1) It’s a stupid “getalife” site, 2) I can’t believe you’re justifying why and strategizing how you’re going to dump your “friends” on facebook! You f’in Losers. Get real friends. You make me not want to bring kids into this world. BK, I forgive you for the BK king guy, this completey makes up for it. Reply Hannah January 9th, 2009 What’re you talking about guys!? Facebook is LIFE. It’s totally the only thing that matters in a friendship!!!!!!! ha Reply Burt January 9th, 2009 It’s the American Way. Be mean to people and eat red meat. LOL Reply Rafael January 10th, 2009 this is tough, i screen my friends often and delete ones who havent talked to me in awhile, so all my friends are truly my friends, but hey you can always explain the situation and re-friend. Reply Legion January 10th, 2009 guys… I hate to break it to you… but this is shopped Reply ROBOT January 10th, 2009 FOR ALL OF YOU TARDS!!! DUMP 10 FRIENDS THAT HAVE BEEN NOTIFIED OF YOUR ACTIONS AND INTENTIONS THEN AFTER YOU GET YOUR FREE CRAP BEFRIEND THEM AGAIN>>> FUCKING THINK YOU LOW LIFES>>> SCOTT AND MYSELF ARE THE ONLY SMART ONES HERE>>> Reply Nick January 10th, 2009 ten friends? that would bring me down to… negative six. thats no good. but, i do love whoppers. Reply Burt January 10th, 2009 I would like to ditch friends for a rubbery hamburger. If I don’t necessarily have a facebook account, could I bring maybe 10 friends to the counter of my local burger king and punch them each in the balls or vagina? Reply Cary January 10th, 2009 Ha. I love the irony of this post: “You make me not want to bring kids into this world.” Says the guy named “you’re all idiots.” I for one can’t wait to meet the children of a human being who believes “getalife” is one word. That being said, Facebook should be burned down to the ground. It would be easier if it were a building, or maybe a forest. Much easier to burn down… Wait, did I misuse irony? Reply flossieb January 10th, 2009 Well it worked … great advertising for BK Reply Cory O'Brien January 10th, 2009 This was a great campaign! Simple, useful and slightly controversial, plus they got tons of press coverage out of it. I think we’ll definitely start to see more Facebook app integration in the future as companies try to figure out the best way to fit into those social networks. http://thefutureofads.com/2009/01/09/burger-king-lets-people-sacrifice-friendships-for-whoppers/ Reply Robert January 11th, 2009 u can “t eat ur friends but u can eat a whopper. this was the easiest thing i’ve ever had 2 do. Reply Lisa January 11th, 2009 and you’re handing them 10 facebook addresses that they can use to target their next campaign… …and the next campaign ……and the next campaign damn spamn! Reply me January 11th, 2009 I DONT HAVE 10 FRIENDS !! Reply Bill January 12th, 2009 It’s quite obvious that BK has recruited youthful, humorous marketing people now…first their meat-scented perfume and now social media sites? Still won’t eat a whopper, but well done on the campaign. Reply Jason January 13th, 2009 delete 10 friends 4 a free whopper hmmmm……………… *goes off 2 delete 10 friends Reply Heather January 13th, 2009 Cool marketing campaign, but way too much trouble to get a whopper (which I wouldn’t even want). If I wanted one that badly, I would just pay the $3 or whatever it costs. Reply My First Kitchen January 13th, 2009 This is seriously one of the greatest things I’ve ever heard. Their director of marketing should get a reeeeally nice bonus. Reply yo mama January 14th, 2009 campaign completed by crispin porter bogusky Whopper Sacrifice Sacrificed by Facebook: http://www.whoppersacrifice.com Reply dick January 15th, 2009 burger king is fucking gross. whoever eats that shit is dumb as hell Reply JRCache January 16th, 2009 Just make 10 accounts, add them as friends, and then delete them. You already have a few random email addresses laying around, right? At least you should, they come in handy a lot (2 boxes up). Reply I am Me January 17th, 2009 I as really looking forward to trying this burger. Im not usually a Booger Fling fan but this one actually looked good. Well now I wont be trying it. People who are childish enough to dump 10 friends for a free burger are so fucking stupid. Spend the $5 and keep your friends. Even ditching then re-friending is wrong and hurtful. If you cant afford to buy a fucking hamburger you cant afford the internet. Drop the net and buy some fucking food! Oh wait! That would be the grown up thing to do. All of you are dumbasses for thinking this is funny and creative. I hope stupid doesnt run in families or our nation is shot to hell! Reply « Older Comments Newer Comments » Leave a ReplyYour email address will not be published.CommentName* Email* Website Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email. Current ye@r * Leave this field empty
Chocolatesa January 9th, 2009 I’d totally do it, just warn my friends beforehand that they’re just helping me get a burger and then re-friend them after! I wonder if you’re allowed more than one, example you get two for ditching 20, etc. Gonna go check out the rules. Reply
Citizen Grim January 9th, 2009 Holy schnikes, I could get de-friend everyone and get dozens and dozens of free burgers! Reply
Musica N Dart January 9th, 2009 If you happen to have an extra (fake) facebook account lying around, such as one with this name… lots of people add you as a friend, and random people, too, so you can delete them without feeling guilty. So… thanks BK! Totally worth losing 10 non-friends! Reply
Nick January 9th, 2009 Not even the people i email once a year are going to be sacrificed for this. Go on USA, the individual is better than he whole. Even if your National Emblem says otherwise. Be great in your pettiness. You Suck, BIG TIME Reply
z January 9th, 2009 hey u guys it’ JUST FACEBOOK lol it’s not like ur telling those people u hate them and never to talk to u again Reply
Scott January 9th, 2009 le w et al., Ditching your friends then adding them back isn’t an ‘f you’ to Burger King….it’s what they expect. This is viral marketing at its finest. They know you’ll just add your friends back afterwards, but that’s fine. They don’t care how many friends you have – they care because your 10 friends you dropped just received an ad to do the same thing to another 10, and so on. If everyone adds their friends back right away, all the better. Burger King doesn’t want you to lose friends…they want to get a coupon in the hands of millions of people, one that you’ve sent to your own friends by getting them involved in gaming the campaign, rather than some random coupon they get in a newspaper or street corner. Reply
bobby sizzle January 9th, 2009 You people are retards! You can’t afford a burger and you only had 7 friends. Reply
You're all idiots January 9th, 2009 1) It’s a stupid “getalife” site, 2) I can’t believe you’re justifying why and strategizing how you’re going to dump your “friends” on facebook! You f’in Losers. Get real friends. You make me not want to bring kids into this world. BK, I forgive you for the BK king guy, this completey makes up for it. Reply
Hannah January 9th, 2009 What’re you talking about guys!? Facebook is LIFE. It’s totally the only thing that matters in a friendship!!!!!!! ha Reply
Rafael January 10th, 2009 this is tough, i screen my friends often and delete ones who havent talked to me in awhile, so all my friends are truly my friends, but hey you can always explain the situation and re-friend. Reply
ROBOT January 10th, 2009 FOR ALL OF YOU TARDS!!! DUMP 10 FRIENDS THAT HAVE BEEN NOTIFIED OF YOUR ACTIONS AND INTENTIONS THEN AFTER YOU GET YOUR FREE CRAP BEFRIEND THEM AGAIN>>> FUCKING THINK YOU LOW LIFES>>> SCOTT AND MYSELF ARE THE ONLY SMART ONES HERE>>> Reply
Nick January 10th, 2009 ten friends? that would bring me down to… negative six. thats no good. but, i do love whoppers. Reply
Burt January 10th, 2009 I would like to ditch friends for a rubbery hamburger. If I don’t necessarily have a facebook account, could I bring maybe 10 friends to the counter of my local burger king and punch them each in the balls or vagina? Reply
Cary January 10th, 2009 Ha. I love the irony of this post: “You make me not want to bring kids into this world.” Says the guy named “you’re all idiots.” I for one can’t wait to meet the children of a human being who believes “getalife” is one word. That being said, Facebook should be burned down to the ground. It would be easier if it were a building, or maybe a forest. Much easier to burn down… Wait, did I misuse irony? Reply
Cory O'Brien January 10th, 2009 This was a great campaign! Simple, useful and slightly controversial, plus they got tons of press coverage out of it. I think we’ll definitely start to see more Facebook app integration in the future as companies try to figure out the best way to fit into those social networks. http://thefutureofads.com/2009/01/09/burger-king-lets-people-sacrifice-friendships-for-whoppers/ Reply
Robert January 11th, 2009 u can “t eat ur friends but u can eat a whopper. this was the easiest thing i’ve ever had 2 do. Reply
Lisa January 11th, 2009 and you’re handing them 10 facebook addresses that they can use to target their next campaign… …and the next campaign ……and the next campaign damn spamn! Reply
Bill January 12th, 2009 It’s quite obvious that BK has recruited youthful, humorous marketing people now…first their meat-scented perfume and now social media sites? Still won’t eat a whopper, but well done on the campaign. Reply
Jason January 13th, 2009 delete 10 friends 4 a free whopper hmmmm……………… *goes off 2 delete 10 friends Reply
Heather January 13th, 2009 Cool marketing campaign, but way too much trouble to get a whopper (which I wouldn’t even want). If I wanted one that badly, I would just pay the $3 or whatever it costs. Reply
My First Kitchen January 13th, 2009 This is seriously one of the greatest things I’ve ever heard. Their director of marketing should get a reeeeally nice bonus. Reply
yo mama January 14th, 2009 campaign completed by crispin porter bogusky Whopper Sacrifice Sacrificed by Facebook: http://www.whoppersacrifice.com Reply
JRCache January 16th, 2009 Just make 10 accounts, add them as friends, and then delete them. You already have a few random email addresses laying around, right? At least you should, they come in handy a lot (2 boxes up). Reply
I am Me January 17th, 2009 I as really looking forward to trying this burger. Im not usually a Booger Fling fan but this one actually looked good. Well now I wont be trying it. People who are childish enough to dump 10 friends for a free burger are so fucking stupid. Spend the $5 and keep your friends. Even ditching then re-friending is wrong and hurtful. If you cant afford to buy a fucking hamburger you cant afford the internet. Drop the net and buy some fucking food! Oh wait! That would be the grown up thing to do. All of you are dumbasses for thinking this is funny and creative. I hope stupid doesnt run in families or our nation is shot to hell! Reply
