Whopper Sacrifice: Ditch 10 Friends, Get a Free Whopper Eick January 7, 2009 Burgers, Fast Food, Marketing 153 Comments As I noted in my post below, Burger King has just unveiled their new Angry Whopper.Â As many companies are now doing, they’ve tapped into Facebook and created an application to help promote it. But this Facebook application is a bit….different. Instead of encouraging you to join a group, find new friends, or spread the word, Burger King is allowing you to ditch some Facebook friends by offering their new Whopper Sacrifice Application which rewards you with a free WhopperÂ if youÂ DE-FRIEND 10 people from your friend list. As Platforms Optional notes, normally when you de-friend someone they may not even notice. Not the case with Whopper Sacrifice. Part of the application makes sure that each of the 10 friends you choose to ditch get announcements alerting them to the fact that they have been de-friended. Brutal, bold, and frankly, pretty awesome. Whopper Sacrifice website. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Live in DC? Do More Tomorrow! - June 5, 2013 Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 153 Responses « Older Comments Cory O'Brien January 10th, 2009 This was a great campaign! Simple, useful and slightly controversial, plus they got tons of press coverage out of it. I think we’ll definitely start to see more Facebook app integration in the future as companies try to figure out the best way to fit into those social networks. http://thefutureofads.com/2009/01/09/burger-king-lets-people-sacrifice-friendships-for-whoppers/ Reply Robert January 11th, 2009 u can “t eat ur friends but u can eat a whopper. this was the easiest thing i’ve ever had 2 do. Reply Lisa January 11th, 2009 and you’re handing them 10 facebook addresses that they can use to target their next campaign… …and the next campaign ……and the next campaign damn spamn! Reply me January 11th, 2009 I DONT HAVE 10 FRIENDS !! Reply Bill January 12th, 2009 It’s quite obvious that BK has recruited youthful, humorous marketing people now…first their meat-scented perfume and now social media sites? Still won’t eat a whopper, but well done on the campaign. Reply Jason January 13th, 2009 delete 10 friends 4 a free whopper hmmmm……………… *goes off 2 delete 10 friends Reply Heather January 13th, 2009 Cool marketing campaign, but way too much trouble to get a whopper (which I wouldn’t even want). If I wanted one that badly, I would just pay the $3 or whatever it costs. Reply Valentines day 2014 February 7th, 2014 Lamb is great, but corned beef is not disgusting! Supermarket sliced lunch meat corned beef is gross….but delicatessen corned beef, done right and Kosher style, or as a brisket….Dee-LISH! Reply My First Kitchen January 13th, 2009 This is seriously one of the greatest things I’ve ever heard. Their director of marketing should get a reeeeally nice bonus. Reply yo mama January 14th, 2009 campaign completed by crispin porter bogusky Whopper Sacrifice Sacrificed by Facebook: http://www.whoppersacrifice.com Reply dick January 15th, 2009 burger king is fucking gross. whoever eats that shit is dumb as hell Reply JRCache January 16th, 2009 Just make 10 accounts, add them as friends, and then delete them. You already have a few random email addresses laying around, right? At least you should, they come in handy a lot (2 boxes up). Reply I am Me January 17th, 2009 I as really looking forward to trying this burger. Im not usually a Booger Fling fan but this one actually looked good. Well now I wont be trying it. People who are childish enough to dump 10 friends for a free burger are so fucking stupid. Spend the $5 and keep your friends. Even ditching then re-friending is wrong and hurtful. If you cant afford to buy a fucking hamburger you cant afford the internet. Drop the net and buy some fucking food! Oh wait! That would be the grown up thing to do. All of you are dumbasses for thinking this is funny and creative. I hope stupid doesnt run in families or our nation is shot to hell! Reply Mike March 13th, 2009 Great marketing concept. Surprised that no one has used this concept for other businesses. Reply Dan Rosenfield April 23rd, 2009 Pretty interesting attention grabber for Burger King. Good example of viral marketing. Burger King has only been successful selling to relatively young males…it will be interesting to see if this campaign broadens (no pun intended) their market. Reply Lou July 4th, 2009 Yuk, don’t think so, they’re overpriced rubbish! Reply Common Sense July 9th, 2009 I got my free whopper, the coupon came really fast. Probably the best decision ever made by BK. Reply Josh August 2nd, 2009 I think that is genuis. You get a free burger and you can defriend some people that were never really your friend in the first place. Reply James Parker February 1st, 2014 This is an amazing opportunity but I think that they are a little bit overpriced. However its really nice to share such articles Reply James Ward February 6th, 2014 Wow what an amazing post and opportunity !! But definitely on the higher side but it s just too hard to resist too! Reply Saint Paddy's Day 2014 March 16th, 2014 Wow this is just an awesome post i must say, Am just in love with this blog right now!! the articles are written precisely in an addictive manner. Keep up the good work sir! Reply « Older Comments Leave a Reply Cancel Reply Your email address will not be published. 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