The other day, I came across an issue of Beverage Digest which outlined the volume of sales and market share for all sodas during 2007 (American sales only). After talking with the publisher, I obtained permission to share some of this information with my readers.
(Photo via what are words worth wordsworth)
This data is surprisingly difficult to find online, but I believe it to be the kind of information that my readers, and consumers in general, are interested to know. The following list takes into account sales information from all sources, retail, fountain and vending. It includes soda and energy drinks, but does not include bottled water, sports drinks or bottled tea.
The number listed after each soda represents the 2007 market share for that soda. So, for example, 17.2% of all soda’s sold in America last year were regular Coca-Cola.
The Top Ten Best Selling Sodas of 2007
1. Coke Classic 17.2%
2. Pepsi Cola 10.7%
3. Diet Coke 10%
4. Mountain Dew 6.6.%
5. Diet Pepsi 6%
6. Dr. Pepper 5.9%
7. Sprite 5.6%
8. Fanta 1.8%
9. Diet Mountain Dew 1.6%
10. Diet Dr. Pepper 1.6%
Coke Zero failed to crack the top ten, but its sales are growing at a rapid pace. I’d expect to see it in the Top 10 by the end of 2008.
Hey, maybe I’m just a soda/food/Top Ten geek, but I find this stuff fascinating.
So what do you think So Good readers? Do any sodas on this list surprise you? Any that you are shocked didn’t make the list?
30 responses so far ↓
1 Anonymous // Mar 28, 2008 at 1:44 pm
was fanta’s place based on one particular flavor? combined sales?
2 looj // Mar 28, 2008 at 2:14 pm
yeah fanta’s inclusion seemed surprising. i thought redbull might be in there, but i guess people can only drink so many energy drinks. plus that market is increasingly fragmented.
3 Youppi // Mar 28, 2008 at 2:17 pm
you go, Mountain Dew!
poor, poor Sprite… I actually prefer 7up, which i was saddened to see didn’t even make top 10. I guess that pomegranate 7up didn’t help…
4 Eick // Mar 28, 2008 at 2:22 pm
I was wondering the same thing about Fanta. I’d have to assume that it includes all Fanta flavors, because, for example, Sunkist Orange soda isn’t on the list, and according to Wikipedia, it’s still the best selling orange soda.
That being said, Fanta orange is the strongest competitor to Sunkist, and Coke owns Fanta now, so its sales numbers are probably growing.
5 Mario Lopez // Mar 28, 2008 at 2:48 pm
What about Cheerwine??
JRT
6 Soupy Trumpet Blasts from the Web 3-28-2008 | Soupy Trumpet // Mar 28, 2008 at 3:06 pm
[...] sogoodblog.com The Top Ten Best Selling Sodas of 2007 [...]
7 lists 4world » The Top Ten Best Selling Sodas of 2007 // Mar 28, 2008 at 4:33 pm
[...] Source: So Good [...]
8 Hillary // Mar 28, 2008 at 4:45 pm
Ew…I hate soda. Ha. Looks like there is some domination on the market, as if we didn’t know.
9 dj // Mar 28, 2008 at 10:03 pm
I’m surprised that Mt. Dew is so high and that Sierra Mist isn’t on the list. I’m constantly forced to drink SM because nobody has 7Up anymore.
10 The Top 10 Best Selling Sodas of 2007 | So Good | TopTenCity.com // Mar 29, 2008 at 11:43 am
[...] The Top 10 Best Selling Sodas of 2007 | So Good [...]
11 BS // Mar 29, 2008 at 7:57 pm
Where is cherry chocolate rain Dr. Pepper???
12 hotzonemedia // Mar 31, 2008 at 3:35 am
Dr Pepper is our choice…
Hotzone Media
13 The Top Ten Best Selling Sodas of 2007 | ReadBurner // May 24, 2008 at 10:38 am
14 BloggingZoom The Top 10 Best Selling Sodas of 2007 | So Good // May 30, 2008 at 6:13 am
15 Spinning the Coke bottle « Worth Your Weight // Jul 18, 2008 at 11:53 pm
16 Luke // Jul 31, 2008 at 11:38 am
So what your saying is Surge didn’t make it.
17 Yeorwned // Aug 1, 2008 at 10:21 am
lol @ luke
18 jarted // Aug 17, 2008 at 4:26 pm
i think dr pepper should be 2 or first,although im being selfish to dr pepper, I LOVE IT
19 jarted // Aug 17, 2008 at 4:26 pm
and vault
20 Marecki // Sep 26, 2008 at 9:36 pm
I am not a soda drinker, but I do fancy Fresca. How did that fair on the overall list?
As for Fanta, I will drink it as long as it is imported from Europe where it has a very subtle and pleasant taste, unlike the American version where it tastes like Sunkist and Slice, over-sweetened and artificial.
21 Jordann // Oct 13, 2008 at 8:44 am
I prefer Mountain Dew out of everything.
I can’t believe that a diet drink beat it.
Oh and Dr. Pepper is gross.
22 berto // Oct 19, 2008 at 2:23 am
i cant believe 7up or sierra mist didnt crack the top ten.. especially sierra mist… i think that cranberry mist is amazing… what i wonder is what position did anybodys rootbeer did???
23 VAULTFAN // Oct 22, 2008 at 11:39 pm
Fanta shouldn’t b on there. And MOUNTAIN DEW SUX!!!!! GO VAULT!!!GETSOME!!!
24 jes // Oct 27, 2008 at 8:51 pm
what happened to root beer??!!
25 What Is the Best Selling Soda - Dogpile Web Search // Nov 9, 2008 at 4:21 pm
26 Johnny // Nov 12, 2008 at 1:36 pm
I am a Coke Zero fiend, it is all I drink unless I’m somewhere that doesn’t have it, in which case I drink whatever Diet soda they have – I like Diet Coke next best.
Coke Zero should not only make the top 10, but even the top 5, sometime soon.
27 Your page is now on StumbleUpon! // Mar 2, 2009 at 11:20 pm
28 liam // Mar 17, 2009 at 8:08 pm
IRON BREW!!!!!!!!!!
29 Xenomorph // Jul 7, 2009 at 2:30 pm
Awesome! Nice to see Dr. pepper on the list. It’s a shame a lot of people haven’t discovered how good it really is, even all the special flavors. Took me a while, several tastes, now I absolutely love the stuff and everything else sucks. Pepsi and Coke, totally gross!
30 Phillip // Sep 18, 2009 at 3:38 pm
Coke is terrible Dr.Pepper all the WAY!!!!!!
Leave a Comment