The Results Are In: Whopper Freakout Worked Eick February 7, 2008 Advertising, Burgers, Fast Food, Interesting, Marketing, News 5 Comments Regular readers of So Good know that I was one of the first bloggers to post about the Whopper Freakout campaign, praising it as “genius.” In early January, I conducted an analysis of the Whopper Freakout campaign at its one-month mark, looking at the traffic the site had generated, the number of times the video had been viewed, and increases in Google searches for the term “Whopper.” However, one of the lingering questions my readers had was, “have these ads increased the sale of Whoppers?” Well with the release of Burger King’s 2nd quarter earnings reports, the answer is a resounding YES. A recent AP article about the burger company’s earnings leads with the headline: “Whopper Helps Boost Burger King: 2nd-Quarter Profit Rises 29 Percent on Whopper Sales.” Another report cites a quote from Burger King that in the past quarter, Whopper sales “were up by double-digits.” Not only were Whopper sales notably up in the past quarter, there seems to be no doubt among Burger King executives that the Whopper Freakout campaign is one of the reasons why. The company cites an IAG survey that I have previously referenced, showing that the ads have been very effective: “Burger King is bullish about its Whopper Freakout campaign and expects strong sales to continue this quarter despite the struggling economy. It cited IAG research that showed Freakout commercials were twice as effective as the brandsâ€™ competitors in terms of consumer recall and likeability metrics.” We had to wait for the 2nd quarter sales numbers to come in, but now that they have, I believe that all the evidence I have laid out so far, combined with these increased sales numbers, shows indisputably that the Whopper Freakout campaign has been a big success. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 5 Responses Arjewtino February 7th, 2008 Scotus today had an interesting opinion on the BK customers’ reactions. Reply Ruca Bangs February 8th, 2008 Hey Eick, its me, your professor in new-media advertising and pop-culture 203: the telenetroblogisphereatizing. You get a B. Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current day month ye@r * Leave this field empty * Notify me of follow-up comments by email. Notify me of new posts by email.