I didn’t realize we were still so obsessed with space. What is this, 1971? Sending product X into space is still a thing? Really? Yes. Apparently it is. Today coming across the So Good news desk is a report that Natural Light is the first beer in space.
Now first off, count me as a skeptic on this one. I mean seriously, no shuttle flight has ever taken some beer up into space with them to drink? No one ever cracked a beer on the international space station?
So how did a Natural Light end up in space? You guessed it: Facebook. Yep. Because nothing is ever allowed to happen nowadays unless it originated from Facebook. Natural Light is encouraging their Facebook fans to present an epic idea to Natty and they’ll put them into action (side note: love that the brand itself doesn’t even bother with calling it “Natural Light” – the fan page is actually called Natty Light).
Two of Natty Lights Facebook fans, Danny and Rich had the idea. The spacecraft was launched on November 17, 2011 via weather balloon at approx 11:11am and landed back on earth at approx 1:45pm. The assent took about 2hrs rising to an altitude of 90,000ft+. The Aluminum Fullcan spacecraft landed 60 miles from the launch site and took Danny and Rich 2hrs to locate by gps. The spacecraft was composed of a styrofoam cooler carrying the first beer (full beer) in space on board, a gps tracking device, an HD video camera pointed at another (empty) can on the outside of the ship.
Now Natty Light is sharing photos of the beer that made the journey into space and are asking its Facebook fans what they should do with it.
Here’s video of the endeavor: