In keeping with the recent So Good sandwich spread theme, I noticed that Miracle Whip was taking an interactive approach in their current marketing efforts.Â Â On their branded YouTube page, they ask visitors to â€œLove usâ€ or â€œHate us,â€ and add their comments.Â I initially thought this was a pretty risky move, because what if the Haters outnumbered the Lovers by 1,000-1?Â That would not look so good.Â But after some consideration, the people visiting this page are most likely brand loyalists that will have something favorable to say. Â Why would a Hellman’s devotee like me bother stopping by? Â That said, at current standing, the Lovers outnumber the Haters 11,522 to 669, which remains pretty shocking since Miracle Whip is the devil incarnate and has no place within 50 feet of any worthwhile sandwich.Â This just in: Haters up to 670.
Best part of the video above (which is actually pretty good)?Â â€œMiracle Whip tastes like disappointment.â€
Readers… what do you think — Â Good campaign? Terrible spread? Visa versa?