….well, assuming you think a one dollar bill qualifies as “cold, hard cash.”
The Maryland/DC based burrito joint California Tortilla will be placing hundreds of $1 bills around the DC area on Thursday, March 11th with messages attached to them promoting its $5 “Fiesta Combo.” To raise awareness of this promotion, California Tortilla is apparently going all out by: A) e-mailing me, and B) releasing the following YouTube video, which clearly must have gone the way of Avatar and run way, way over budget:
The promotion has shades of the Burger King “lost wallet” promotion, although those wallets contained anywhere from $1 to $100 as well as some “cool” paraphernalia like a drivers license for The King. While finding a dollar with a note about a deal at California Tortilla might cause a few people to mention it to friends, I am a bit skeptical about something this small scale to generate enough word-of-mouth buzz to have a substantial impact.
What do people think? Will this promotion generate any buzz, or is this So Good post the last we’ll hear of it online?
2 responses so far ↓
1 BrightestYoungThings: Weekly Food News Round Up // Mar 10, 2010 at 1:35 pm
[...] Thursday, California Tortilla is making like P. Diddy and dropping money all over town. Look for $1 bills with messages promoting the $5 fiesta [...]
2 antonio // Mar 15, 2010 at 5:09 pm
This ad is sad I will give it a C for effort.
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