California Tortilla Dropping Cold Hard Cash Eick March 9, 2010 Marketing 2 Comments ….well, assuming you think a one dollar bill qualifies as “cold, hard cash.” The Maryland/DC based burrito joint California Tortilla will be placing hundreds of $1 bills around the DC area on Thursday, March 11th with messages attached to them promoting its $5 “Fiesta Combo.”Â To raise awareness of this promotion, California Tortilla is apparently going all out by: A) e-mailing me, and B) releasing the following YouTube video, which clearly must have gone the way of Avatar and run way, way over budget: The promotion has shades of the Burger King “lost wallet” promotion, although those wallets contained anywhere from $1 to $100 as well as some “cool” paraphernalia like a drivers license for The King.Â While finding a dollar with a note about a deal at California Tortilla might cause a few people to mention it to friends, I am a bit skeptical about something this small scale to generate enough word-of-mouth buzz to have a substantial impact. What do people think? Will this promotion generate any buzz, or is this So Good post the last we’ll hear of it online? The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 2 Responses antonio March 15th, 2010 This ad is sad I will give it a C for effort. Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected]* Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.