It appears that in the last few days, there are a handful of bloggers who, by finding wallets on the ground, have unwittingly stumbled across the latest under-the-radar Burger King promotion. The fast food chain has dispensed agents across major U.S. cities (indications are it’s just been Chicago and Orlando so far ) to “lose” wallets. However, when unsuspecting passersby find these wallets and open them, they discover an interesting message:
Yep, the wallets include notes telling the individuals who find them to go ahead and keep the wallets. Time Out Chicago reported on November 12th that Burger King planned to drop 5,000 of these wallets around urban hot spots in Chicago. A handful of bloggers have found some of these wallets, and are reporting that they contain actual cash, ranging from a $1 bill to a $100 bill, a gift card to Burger King, a “Drivers License” featuring The King, and a map of Chicago or Orlando area Burger King’s.
Several bloggers have posted about their experience, or their friend’s experience, finding one of these wallets. See HERE, HERE and HERE for more on their stories. A couple of PR and marketing bloggers are weighing in as well, praising the promotion and calling it “unexpected and well-timed” given the current state of the economy.
This story hasn’t even bubbled up to the mainstream media yet. A Google News search for “Burger King” + “wallet” yields only one mainstream media story, from an NBC station in Chicago. Nor have stories about this promotion appeared yet on major marketing sites such as Adage or Adfreak.
This is a brilliant marketing move, and the mainstream media seems to be lagging behind on discovering it – but creative and unique marketing ideas like this one don’t go unnoticed forever. I expect much more widespread attention for this promotion as the word-of-mouth affect begins to trickle up the mainstream media.
Pictures via Ted.me.
Update: Apparently this idea isn’t original – Josh and Melanie point out in the comments that McDonald’s did something similar a couple years ago, as did GE Financial.
Update #2: An e-mailer and a commenter on Digg are reporting that these wallets were also spotted on the Arizona State and Embry-Riddle Aeronautical University’s campuses.
116 responses so far ↓
1 Josh Santangelo // Nov 19, 2008 at 5:21 pm
McDonald’s did the same thing a couple years ago.
http://flickr.com/photos/endquote/tags/mcdonalds
Way to be original.
2 Melanie // Nov 19, 2008 at 6:01 pm
GE Financial Services did a VERY similar campaign in 2000: http://findarticles.com/p/articles/mi_m0EIN/is_2000_July_10/ai_63253493
3 Jon // Nov 19, 2008 at 6:09 pm
I love this viral marketing campaign. They have a website where there is a contest to design burger king t shirts. Some top apparel designers have taken a stab at it.
Cool stuff.
4 newest submissions : reddit.com // Nov 19, 2008 at 6:29 pm
[...] = ‘t5_6′;commentshare197•Burger King’s new viral scheme: Dropping wallets with cash + fake driver’s licenses with The King’s … (sogoodblog.com)submitted 1 [...]
5 The King is losing wallets « Acweed16’s Weblog // Nov 19, 2008 at 10:22 pm
[...] Read Article [...]
6 John // Nov 19, 2008 at 10:52 pm
Upon first reading this, I thought, “wow, what a cool idea.” Then I read Melanie’s link for GEFS. A hundred cash and a BK gift card–or $100,000 investment account? If you are going to exactly copy another company’s marketing campaign, try not to make yours 1,000 times weaker.
7 FUCKTHEKING // Nov 19, 2008 at 11:02 pm
THIS HAPPENED JUST 2 HOURS AGO !!
I DRIVE UP TO WINDOW.. ORDER A CHICKEN SANDWICH THEY TELL ME ITS GOING TO BE 10 MIN AND TO PARK OUT FRONT… WELL I GO IN AND GET MY SANDWICH AND DRIVR HOME.. TO FIND OUT THAT ITS NOT EVEN COOKED AND THEY HAD SPILT IN THE FUCKING SANDWICH.. YOU WANT PHOTOS? ITS RIGHT FUCKING HERE. MOTHER FUCKERS
FUCK THE KING.
8 FUCKTHEKING // Nov 19, 2008 at 11:03 pm
OH YEAH.. I LIVE IN THE SUN SHINE STATE…. FUCKING ASSHOLES.
9 FUCKTHEKING // Nov 19, 2008 at 11:06 pm
P.S it was 8:30 at night so they was not busy… fucking crack heads.
10 Burger King Drops wallets filled with cash - TFW2005 - The 2005 Boards // Nov 19, 2008 at 11:06 pm
[...] King Drops wallets filled with cash Heads up, people: Burger King Has Dropped Their Wallet | So Good Looks like instead of reverse pickpocketting, he’ll drop his wallet for you to keep. Thanks to [...]
11 Your page is now on StumbleUpon! // Nov 20, 2008 at 12:02 am
[...] Your page is on StumbleUpon [...]
12 Burger King Wallet | JoelsBlog.net // Nov 20, 2008 at 12:06 am
[...] King Wallet Wednesday, November 19th, 2008 | JFI1, Marketing Marketing When unsuspecting passersby find these wallets and open them, they discover an interesting [...]
13 REVOLT Marketing.com — Event Marketing Agency & Industry Musings » Burger King Drops His Wallet You Win // Nov 20, 2008 at 12:44 am
[...] So Good , [...]
14 Sean O'Flaherty // Nov 20, 2008 at 3:20 am
Oh, yeah, McD made something similar when economy was brilliant and they were not getting that many customers. Now that the economy is weak, McD (and BK and KFC and…) are bouncing up the number of customers.
Way to go, BK!!
15 AJ Swoboda // Nov 20, 2008 at 3:32 am
Fascinating. That’s one way to get people into your doors.
16 chris // Nov 20, 2008 at 3:36 am
Way to be a douche.
v
v
v
v
17 disneyland guide // Nov 20, 2008 at 3:57 am
Amazing marketing initiative. Way more effective than just commercials. Kudos to BK and their creative agencies for the work they have done in the last few years (XBox Games, Cavalcade of Comedy, Subservient Chicken), they definately keep ahead of everyone else!
18 denny // Nov 20, 2008 at 4:14 am
I love this viral marketing campaign.
Coooll stuff…
19 ntopics // Nov 20, 2008 at 4:26 am
What an awesome promotional idea. Not every day do you find a wallet, and then to your surprise find out it’s really a gift from Burger King. It’s hard to believe that they even gave away some 100 bills in those wallets.
thanks from Tony
20 Burger king ha perdido su cartera [ENG] // Nov 20, 2008 at 6:04 am
[...] Burger king ha perdido su cartera [ENG]www.sogoodblog.com/2008/11/19/burger-king-has-dropped-their-… por la_desheredada hace pocos segundos [...]
21 Burger King Drops Wallet // Nov 20, 2008 at 6:29 am
[...] SoGoodBlog Tags: burger king News, Quick Bits [...]
22 Razore // Nov 20, 2008 at 9:13 am
This is quite a good viral marketing campaign. With a little investment they have managed to get stories on the Digg homepage and several people blogging about it. Excellent.
23 New Burger King promotion - GigPosters.com // Nov 20, 2008 at 9:47 am
[...] stunt by BK…..I’d never be lucky enough to find one, and if I did, it’d only have a buck in it. Burger King Has Dropped Their Wallet | So Good __________________ "I just saved a bunch of money on my car insurance by fleeing the scene [...]
24 Ker Kernel // Nov 20, 2008 at 9:59 am
I’d stand no chance if the King pulled some stunt like this in the Raleigh area.
The Locust Don Zinn has the grease landscape so thoroughly covered, he’d probably be able to catch those grease wallets before they hit the ground…
25 How I Healed // Nov 20, 2008 at 10:09 am
Fast food restaurants are mad dangerous. Anyone who cares about their health avoids them at all costs. I would stop eating at any fast or quick type places immediately if you value a quality life.
26 Dragon Force Online » New Burger King Promotion Pays // Nov 20, 2008 at 10:11 am
[...] sogoodblog.com You can leave a comment, or trackback from your own site. RSS 2.0 [...]
27 How To Lose Your Wallet - Gain Customers | Group 8020 | creativity // Nov 20, 2008 at 10:34 am
[...] So Good, a blog devoted to “the absurd world of food” reports that stealth marketing agents are “losing their wallets” around Chicago, Orlando, and Phoenix and Los Angeles. Pick it up and inside you’ll find: [...]
28 Mark Hollander // Nov 20, 2008 at 10:41 am
You’re right about a story like this bubbling up to the surface soon enough. Congrats on bringing it to marketers attention before Ad Age and Ad Freak. And it does seem to be spreading. Yelp LA is all abuzz.
29 Excuse me, You dropped your integrity! | Bethany WELL // Nov 20, 2008 at 12:18 pm
[...] [Read story] [Read another] [...]
30 Good Marketing « Some Go Softly // Nov 20, 2008 at 1:07 pm
[...] Read this article – Burger King is giving away money! [...]
31 Ed // Nov 20, 2008 at 1:47 pm
I would luv to find one of these, wonder if any are up on Ebay yet.
32 Watch for stray wallets at Burger King | Omnivore Atlanta // Nov 20, 2008 at 2:08 pm
[...] the King is dropping wallets. Still waiting on an Atlanta siting. Bookmark [...]
33 yeroc.org: the international collection of writings, thoughts, and ideas by corey hatch // Nov 20, 2008 at 3:28 pm
[...] via A handful of bloggers have been abuzz in the past week with news of the latest under-the-radar [...]
34 Anonymous // Nov 20, 2008 at 3:59 pm
wow dropped wallets w/ marketing messaging inside what a great idea. too bad its been done 1000000000 times in the last decade.
35 Kristina // Nov 20, 2008 at 4:06 pm
Bk Wallet Hits Orlando! http://www.BeneathTheBrand.com
36 Burger King verliest zijn portefeuille | escene // Nov 20, 2008 at 4:18 pm
[...] Bron [...]
37 Did you find the King’s wallet? « The Megablog // Nov 20, 2008 at 5:01 pm
[...] Burger King has started a suttle yet compelling buzz by leaving wallets in US urban hot spots. The wallets include actual money, BK money, and the Buger King’s funny Driver’s License. [...]
38 The Retroist // Nov 20, 2008 at 5:27 pm
Great idea – like finding a golden ticket!
39 Cary // Nov 20, 2008 at 5:56 pm
pretty good idea. still won’t make me go to burger king, though.
also, to all of the people who believe something is not exciting unless it has never been done before, you might as well kill yourself. life exists to perpetuate itself. whatever original thought you just had, someone had it ten minutes ago. just like what i’m writing right now, complaining about internet commentators who are complaining about originality.
woof, too meta. time to relax and go eat mcdonalds.
40 Brett Duncan // Nov 20, 2008 at 6:02 pm
Brilliant campaign. Even if McDonald’s or GE did it years ago, the majority of us didn’t know it. Plus, I have a feeling Burger King knows how to do it just a little bit cooler than it’s been done before.
41 Season 2 Episode 10 // Nov 20, 2008 at 10:24 pm
[...] BK King Wallets [...]
42 Lessons From Recent Marketing Missteps and Successes « PR Interactive // Nov 20, 2008 at 11:28 pm
[...] first got wind of the latest Burger King marketing initiative on my friend’s blog, So Good. It seems that the King has been displacing wallets in various locations around the U.S. When [...]
43 Kelly // Nov 21, 2008 at 12:37 am
This also happened on Grand Canyon University’s campus earlier this week. GCU is in Phoenix, about 15 miles northwest of the ASU campus.
44 AngryChicken // Nov 21, 2008 at 3:27 am
Hahaha.
A blogger, reporting on what other bloggers are writing about.
“Hmmm, I have nothing to write about, so I’ll aggregate a few other blogs, add nothing, and post that!”
I need to start a new blog – A blog that blogs about what other bloggers are writing about other bloggers.
It’d be super stupid. Like this comment. And website.
45 The King’s Lost Wallet! | FOODBEAST - ONLINE FOOD PUBLICATION :: BEEN HUNGRY SINCE '88 // Nov 21, 2008 at 4:10 am
[...] I’ve always been interested in Burger King’s advertising campaigns. The King is one of the most revered and notable fast food mascots in the game, and with this new guerrilla-style advertising, Burger King has littered the streets of Chicago with upwards of 5,000 abandoned wallets. Each wallet contains actual cash, ranging from $1 bills, to $100 bills, a gift card to Burger King, a driver’s license featuring The King and a map to all the local area Burger King restaurants. There have been reports that this campaign is not limited to the Chicago area, we will keep our ear to the streets if we discover this popping up elsewhere (make sure to e-mail us if you find one!). (Thx SoGood) [...]
46 The Missing Links « Ragtag & Bobtail // Nov 21, 2008 at 4:15 am
[...] http://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-its-wallet/ [...]
47 Borkowski Blogs » Two stunts with relish to go // Nov 21, 2008 at 12:19 pm
[...] a brilliant word-of-mouth stunt, but it’s interesting to read on the So Good blog that it’s widely perceived as original. Only a couple of comments suggest that this is not [...]
48 viral or youtube | Adland // Nov 21, 2008 at 2:11 pm
[...] Submitted by Robblink on Thu, 11/20/2008 – 22:56. in viral or youtube This is a pretty cool promotion. The King is dropping wallets full of cash and a Burger King gift card. Don’t run out into the [...]
49 MyFox St. Louis | New Burger King Promo Shakes Up Blogosphere BK 'Lost Wallets' // Nov 21, 2008 at 3:27 pm
[...] to sogoodblog.com, the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to [...]
50 Beverly // Nov 21, 2008 at 6:52 pm
That is so cool! I like the marketing strategy!
http://www.formerbrokemom.com
51 clean the world // Nov 22, 2008 at 11:54 am
This is realy littering and if Me or you was to do this we would get a ticket for this. so just because they are a big corporation they can get away with it. I think someone should make the pay as we would.
52 50ft » Blog Archive » New Burger King campaign // Nov 22, 2008 at 3:42 pm
[...] (read more) [...]
53 NEW MUSIC TIPSHEET -- THE online resource for CD release schedules, music news, blogs, and more. // Nov 22, 2008 at 9:00 pm
[...] BURGER KING Drops Wallets w/ $$$ & Coupons Around ChicagoPosted on: 11/20/2008 – 3:45 PM [...]
54 I'll Take a Whopper and Oh Ya, a $100 Bill too | NBC Washington // Nov 23, 2008 at 4:08 am
[...] Read more. [...]
55 - » Burger King, Crap and Word of Twitter: Good Reading // Nov 23, 2008 at 12:08 pm
[...] Burger King Has Dropped Its Wallet. This is just brilliant. Burger King’s latest viral wonder is randomly dropping wallets all over metro areas. Read the post for the full details. [...]
56 Marketing Ideas #10 Burger King dropping money | // Nov 24, 2008 at 10:51 am
[...] other day I came across an article on the SoGoodBlog where Burger King is purposely dropping wallets around different locations loaded with goodies. [...]
57 Campanhas | Burguer King perdendo carteiras pelas ruas | nFactory.org // Nov 24, 2008 at 12:25 pm
[...] Via aletp e So Good. [...]
58 Damien Mulley » Blog Archive » Fluffy Links - Tuesday November 25th 2008 // Nov 25, 2008 at 1:13 am
[...] Seán: Burger King are now dropping wallets around US Cities as a marketing [...]
59 Funny food stories including Gordon Ramsay Cheating and Burger King | iFoods.tv // Nov 25, 2008 at 5:32 am
[...] I think I have to take my hat off to Burger King and give them some credit here as this is great marketing! [...]
60 RTL info -- Bravo Zero - PORTEFEUILLE // Nov 27, 2008 at 8:33 am
[...] louper le portefeuille magique du gouvernement… Allez, hop, j’en parle à Yves Leterme… http://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-its-wallet/      0 commentaire(s) 2 vote(s) [...]
61 Pes 2009 Champions League Trailer // Nov 27, 2008 at 9:23 am
[...] Burger King Has Dropped Their Wallet | So Good [...]
62 New BK promo shakes up blogosphere // Nov 28, 2008 at 4:26 am
[...] to sogoodblog.com , the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to “lose” [...]
63 Burger King // Le portefeuille du King | Marketing Alternatif // Nov 28, 2008 at 12:54 pm
[...] Via [...]
64 Thinking Ahead to the Holidays - Marketing With a Twist » David M. Frees // Nov 28, 2008 at 5:35 pm
[...] originally saw it on Josh’s Unconventional marketing blog and he saw it on SoGoodBlog. The story was also reported in Time Out Chicago (where the test took place). But this is a neat [...]
65 Public marks // Nov 30, 2008 at 5:43 am
[...] Burger King Has Dropped Its Wallet by bouilloire [...]
66 La Bouilloire Magique » Articles conseillés du 30-11-2008 // Nov 30, 2008 at 8:57 am
[...] Burger King Has Dropped Its Wallet [...]
67 Black Hills Business Blog » Blog Archive » The ol’ lost wallet trick // Dec 1, 2008 at 1:13 pm
[...] The King lost his [...]
68 Fast Food News: BK Drops Special Marketing Wallets // Dec 2, 2008 at 1:47 am
[...] Drops Special Marketing Wallets So Good food blog has a thorough documentation of a guerilla marketing effort by Burger King.Evidently Burger King [...]
69 THAT'S NEWS ! // Dec 2, 2008 at 2:50 am
[...] http://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-its-wallet/ROFL [...]
70 Burger King perde carteiras · Mercadologia // Dec 2, 2008 at 6:43 am
[...] carteiras nas cidades norte-americanas de Chicago e Orlando. A ideia, no entanto, não é original: segundo o blogue So Good a concorrente e lÃder de mercado McDonald’s e a instituição financeira GE [...]
71 MyFox New York | New Burger King Promo Shakes Up Blogosphere BK 'Lost Wallets' // Dec 2, 2008 at 3:43 pm
[...] to sogoodblog.com, the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to [...]
72 deusx's Bookmarks on Delicious // Dec 7, 2008 at 6:24 pm
[...] Burger King Has Dropped Their Wallet | So Good SAVE [...]
73 The Achievement Gap - McLovin’ Their Advertising // Dec 9, 2008 at 7:05 pm
[...] Burger King Has Dropped Their Wallet | So Good Share this True/Slant: [...]
74 MyFox Boston | New Burger King Promo Shakes Up Blogosphere BK 'Lost Wallets' // Dec 14, 2008 at 11:50 pm
[...] to sogoodblog.com, the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to [...]
75 El King pierde la cartera | Elisava Escuela Superior de Diseño - Postgrado en Diseño y Estrategias de Comunicación - Blog COM // Dec 19, 2008 at 9:59 am
[...] Sogoogblog vÃa Barcelona’s [...]
76 Lessons From Recent Marketing Missteps and Successes | Brazen Careerist // Dec 24, 2008 at 3:27 am
[...] first got wind of the latest Burger King marketing initiative on my friend’s blog, So Good. It seems that the King has been displacing wallets in various locations around the U.S. When [...]
77 averaj adam. ilkan. // Dec 29, 2008 at 4:24 am
[...] • burger king, reklam olarak orada burada burger king cüzdaný düþürüp içine bedava kupon ve en yakýn burger king’i gösteren harita koyuyormuþ. [...]
78 creads // Dec 30, 2008 at 5:12 am
So great idea !!
I expected to find one
79 Ana // Jan 6, 2009 at 6:57 pm
instead of spending their money on useless promotions burger king should be paying farmworkers a more fair price for the tomatoes they use (search coalition of immakolee workers)
80 Chicago Steaks // Jan 9, 2009 at 11:42 am
It is a pretty cool idea, everyone trying to create a buzz does make for some interesting marketing.
81 TechKnowBoogie » Blog Archive » Set flame to facebook friends and get a free burger. // Jan 10, 2009 at 11:40 pm
[...] King has always found innovative ways to push flame-broiled patties like leaving fake wallets scattered throught the country and letting people get their S&M on with the subservient chicken. This time BK has teamed [...]
82 DarkHardware • Diziyi görüntüle - Dostluk karın doyurmuyor ama ya Whopper? // Jan 12, 2009 at 6:51 pm
[...] İçinde de "sizde kalabilir bu cüzdan" gibisinden şeyler yazıyordu.Buldum linkini : http://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-its-wallet/Adamlar dikkat çekmeyi gerçekten iyi biliyor. Herkes konuşuyor bunları burada biz de dahil olmak [...]
83 MyFox Washington DC | New Burger King Promo Shakes Up Blogosphere BK 'Lost Wallets' // Jan 14, 2009 at 2:12 pm
[...] to sogoodblog.com, the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to [...]
84 El blog de Laura Guillot: Burger King planta cara a la crisis de la mano de la Once // Jan 20, 2009 at 4:03 pm
[...] dinero contante y sonante: desde 1 a 100 dólares. La iniciativa, tuvo una gran repercusión en distintos blogs, donde los usuarios contaban dónde habÃan encontrado los billeteros. Según fuentes de la [...]
85 Pay it Forward – Drop Your Wallet — Drop Your Wallet // Jan 23, 2009 at 11:23 am
[...] http://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-its-wallet/ [...]
86 Sarah // Jan 24, 2009 at 10:53 am
I am going to fill the wallets with gift certificates to my website and a darling poem about being beautiful inside and out! When you put the “woman together then the world comes together” and if I can help one more woman know how great she really is by helping her be pretty then it will be a great day! This is going to be so much fun!
87 Elizabeth Neal // Jan 25, 2009 at 5:25 pm
Businesses are thinking outside the box instead of paying millions for tv advertising. In addition, this also creates more word or mouth advertising!
And the people who find the wallets get a little unexpected bonus to their day!
88 My Fox Raleigh | New Burger King Promo Shakes Up Blogosphere BK 'Lost Wallets' // Jan 27, 2009 at 10:41 am
[...] to sogoodblog.com, the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to [...]
89 Dropping a Wallet, part one « start me up! w/Dr. Ron // Jan 27, 2009 at 9:05 pm
[...] in on the Pay-it-Forward project promoted at DropYourWallet.com. This idea came from a Burger King promotion observed at least in Chicago and Orlando, in which patrons at Burger King restaurants would find [...]
90 Brandjacking Burger King on Twitter - Lessons Learned @theBKlounge Part 3 | caleb kramer dot com // Feb 5, 2009 at 11:41 am
[...] was about Burger King Studio, a stab at becoming a lifestyle brand. Then there was the King’s lost wallets showing up all over various US cities and finally ‘Ketchup & Fries’ flavored [...]
91 Lost The Tech » Blog Archive » I Dropped Mine - Drop Yours // Feb 7, 2009 at 8:52 pm
[...] is inspired by Burger King where they randomly dropped wallets around town with a bit of money from the “king”. [...]
92 PICS and VIDS of the DAY!!! // Feb 21, 2009 at 3:03 pm
[...] Burger king lost its walletStoryhttp://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-its-wallet/ [...]
93 Find A Wallet on the Street? It Might Just be the Burger King's! // Current // Feb 23, 2009 at 8:42 pm
[...] A Wallet on the Street? It Might Just be the Burger King's! http://www.sogoodblog.com/2008/11/19/burge... Wow! That Burger King's been droppin' his wallet! topics: Humor + [...]
94 Wasting Time: November 2008 // Feb 28, 2009 at 4:21 pm
[...] Burger Kind is dropping wallets around. I love this sort of thing [...]
95 Short Angry Ninja // Mar 4, 2009 at 9:15 pm
[...] overtly on the top of a cakeThis hilarious article just reminds me of childhoodInteresting marketing campaign from the guys over at BKThis is why comment systems were createdLet the storm troopers in!I like [...]
96 MyFox Lubbock | New Burger King Promo Shakes Up Blogosphere BK 'Lost Wallets' // Mar 11, 2009 at 11:20 am
[...] to sogoodblog.com, the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to [...]
97 Burger King Intentionally Dropping Wallets // Apr 6, 2009 at 9:46 pm
[...] http://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-its-wallet/Burger King is intentionally dropping wallets full of cash, gift cards, and a map to the nearest Burger King in its latest guerrilla marketing scheme in Orlando and Chicago.I always liked Burger King best.After Subway. [...]
98 Pepsi Blog: Burger King Has Dropped Its Wallet // Apr 19, 2009 at 11:47 pm
[...] the current state of the economy. A little pick-me-up during these rough times.You can read more at:http://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-its-wallet/ Posted by Pepsi Blog at 7:21 [...]
99 Things I Read This Week - Eat Me Daily // Apr 20, 2009 at 10:54 am
[...] Burger King left wallets on the ground with money and coupons in them, and everyone was like, tricky! [link] [...]
100 Burger King: Delete 10 Facebook friends, get a free Whopper // May 5, 2009 at 7:39 am
[...] it, a dollar bill with a sticker of the king over Washingtons face and a coupon for a free whopper. http://www.sogoodblog.com/2008/11/19/burger-king-h …itisme1760, on 01/10/2009, -20/+299Kill 10 friends, get a heart attack. Karma.TheInformer, on [...]
101 MyFox Chattanooga | New Burger King Promo Shakes Up Blogosphere BK 'Lost Wallets' // May 28, 2009 at 3:35 am
[...] to sogoodblog.com, the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to [...]
102 Best Buy Gift Card: Burger King Has Dropped Its Wallet // Jun 5, 2009 at 1:18 pm
[...] just read this interesting thing about Burger King Has Dropped Its Wallet. Funny that people talk about thing like this. Hope you enjoy [...]
103 The Next [Underground] • View topic - BK Clever Marketing // Jun 14, 2009 at 1:31 am
[...] http://www.sogoodblog.com/2008/11/19/bu … ts-wallet/ _________________ [...]
104 New BK promo shakes up blogosphere // Jul 7, 2009 at 7:10 pm
[...] to sogoodblog.com , the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to "lose" [...]
105 Viral Marketing 101: Part II – Understanding Viral Marketing - Widget and Facebook App Development and Design - Metablocks // Jul 8, 2009 at 5:33 am
[...] Viral Marketing as Marketing Strategy This form of viral marketing involves creating branding awareness through generally available social media marketing channels (such as video, email, social media applications, i.e.). This type of viral marketing can be exploited by any organization wishing to promote its products or services and usually takes the form of a marketing strategy, campaign or promotion. Creating a extremely funny video and using YouTube to spread your marketing message is probably the simplest example of this (see examples). Creating a simple financial incentives for existing users to recruit new users is another example of viral marketing as marketing strategy. The success of these strategy depends on understanding customer behavior. For example, it is a known fact that users share humorous content (See Stats), it is also a known fact by people are motivated by money. When employing this strategy make sure you are exploiting known user patterns and not the exception. Video Examples: Idea Viral Video, Audio Viral Video, Snicker Kiss Viral Video, Skittles Rabbit Video Social Media App Examples: Burger King Ditch 10 Friends, Offline Examples: Burger King Last Wallet [...]
106 Riot • View topic - StumbleUpon // Aug 8, 2009 at 7:51 am
[...] http://www.sogoodblog.com/2008/11/19/bu … ts-wallet/My favorite is the license image – The King is a whopper donor and and they use the "Sex: Yes" Oh my little immature mind… _________________A black, white & blue pirate in an Oh-so colorful world!Quote:Isabellgrace says, "When were you a man?!?" [...]
107 Lintas Berita - Teori marketing baru Burger King // Nov 14, 2009 at 5:37 am
[...] Teori marketing baru Burger King [...]
108 Kenya Safari // Jan 13, 2010 at 7:35 pm
All this in the name of marketing? Interesting to say the least. I wonder what mc donalds will come up with next.
109 California Tortilla Dropping Cold Hard Cash | So Good // Mar 9, 2010 at 6:14 pm
[...] promotion has shades of the Burger King “lost wallet” promotion, although those wallets contained anywhere from $1 to $100 as well as some [...]
110 Conservatives Want The Burger King to be Next President of United States - Miami News - Riptide 2.0 // Aug 14, 2010 at 12:35 pm
[...] ​1. The Burger King believes in redistributing the wealth.In 2008 the Burger King purposely left wallets full of cash (taxpayer cash????) across major urban areas (because he hates rural "real" America). If that isn't [...]
111 buy ankle boots // Oct 14, 2010 at 4:09 am
This is half entertaining. But then once more I am very high right now
112 The Friday Funny and Money Daily Links // Nov 17, 2010 at 8:24 pm
[...] I hate Burger King but I give them credit for a creative ad campaign [...]
113 Steak // Feb 10, 2011 at 1:08 pm
I stumbled upon this post, I wish this campaign was still going! Did it ever come to Chicago?
114 5 Creative PR Ideas- Know Of Any Others? | FIRE PR Group // Jun 17, 2011 at 1:54 pm
[...] ground, they opened them to find about $40 worth of vouchers to Burger King. This PR tactic caused many bloggers to blog about the surprising experience, thus raising awareness and creating great PR [...]
115 James // Jul 23, 2011 at 2:48 am
What a wonderful publicity stunt and marketing strategy. I loved the idea. Wish I have the budget to try it out for my own company.
116 The First Burger Grilled on Real Olympic Fire? | So Good // Sep 6, 2011 at 8:01 am
[...] and attention grabber. And it DOES fit with the general Burger King ad campaigns which frequently surprise, create controversy and cross the boundaries of poor [...]
Leave a Comment