But according to the FDA, General Mills has been marketing it as if it was a drug.
According to one news article,
Current boxes of Cheerios are touting what the company calls exciting news — the cereal’s ability to help lower cholesterol 10 percent in one month.
The agency said claims that Cheerios ingredients can lower cholesterol within a certain amount of time, all while providing cancer-fighting and heart-healthy benefits, essentially makes Cheerios “a drug” by their definition. And no drug in this country can be legally marketed without an approved new drug application.
I have a big issue with this. My issue is that, as General Mills points out, the FDA is not disputing the science behind this, merely that General Mills can’t use the language they’ve been using to promote this science, UNLESS they have Cheerios classified or approved as a drug. This seems symptomatic of America constantly bowing to the wishes of Big Pharma. ”Oh, something can lower your cholesterol by 10%? Well then it MUST be a drug, because only drugs are capable of having such profound affects on your health. What’s that, it’s food that you say can lower my cholesterol 10%? Nonsense! Drugs, drugs, drugs!”
Newsflash: Cheerios, whole grains and other forms of fiber are extremely healthy for you. If Americans ate more of them, and ate more fruits and vegetables, along with supplements like Omega-3 or Krill Oil we wouldn’t have so many health problems that Big Pharma could exploit to get the medical industry to prescribe us a ton of drugs. The typical American diet is terrible. If people ate healthier we could avoid needing so many prescriptions. Big Pharma fears Americans eating healthier diets just like they fear legalized marijuana – both are bad for their profits.
I understand the FDA needs to restrict how companies can market the health benefits of their products and I would like strict, not loose oversight on this point.Â But to essentially say that drug makers can tout very drastic health benefits, but food manufacturers can’t, seems back asswards.
Our country is way overmedicated, to the point of using medication to treat problems caused by other medications. The key to good health really is as simple as eating healthy and excercising. Americans need to put down the pills and pick up a salad.