Remember Pepsi Blue? I sure do. The summer after I graduated college, I was visiting my then girlfriend in NYC and stumbled across a free Pepsi Blue giveaway a full 6 weeks before the product officially hit the market. As a soda freak, I was still in a months long state of euphoria after the release of Mountain Dew Livewire, or as I refer to it, the best orange soda ever.
I had heard about Pepsi Blue and was eagerly awaiting its official arrival in stores. Discovering this giveaway virtually guaranteed that for the next 3 weeks I wouldn’t shut up about how I had tried Pepsi Blue. Here’s a typical conversation during that 3 week time period between me and anyone I was meeting for the first time:
New Person: Hey how’s it going, I’m (insert name here).
Me: Oh what’s up, I’m Jon.Â Did you just order a soda from the bar?
New Person: Uhhh, no I just ordered a beer.
Me: Oh, I thought maybe it was a soda.Â Just asking, because I got to try Pepsi Blue last week. Not that you’d even be able to order that if you wanted, it doesn’t come out for 6 more weeks.
New Person: Um, ok. What’s Pepsi Blue?
Me: Oh my god, oh my god, oh my god. What’s Pepsi Blue? You haven’t HEARD of it yet? Oh man, I wish you had been there when I tried it. It’s so, so, so good.
New Person: Ok. Well maybe I’ll keep an eye out for it when it comes out.Â So did you hear about that water main that broke in Brooklyn last night?
Me: Whoa, whoa, whoa, whoa, whoa. MAYBE you’ll keep an eye out for it? No you HAVE to keep an eye out for it! It’s like Pepsi but it’s berry infused! It’s like a blueberry soda! It’s soooooo good.
New Person: Yeah ok, well I’ll try it sometime I guess. I’m not a big soda drinker.
Me: Not trying it would be the BIGGEST mistake of your life. Did I mention I got to try it and it still hasn’t even been released yet?
Now imagine that conversation being repeated about two-dozen times in a two week period.Â Yeah, I wasn’t at all obnoxious about Pepsi Blue. Anyways, Pepsi Blue was a spectacular failure, and was pulled from U.S. shelves in 2004.Â X-Entertainment’s Dead Soda’s tribute explains their thoughts on why it failed:
Had Pepsi opted to release the drink as its own brand and not as some kind of mutated, alien blue version of its primary offering, maybe it would’ve caught on….I hated the stuff. You know how certain hard candies contain a liquid center, and how that liquid center is always excessively tangy and causes your face to contort into all kinds of sourpusses? Pepsi Blue was a whole bottle of that.
For the record, I actually liked Pepsi Blue. Or what I remember of it. I think it was good, but maybe I was just in a state of euphoria and wouldn’t like it if I tried it again today.Â Although I will say that after a little cruising through YouTube to watch Pepsi Blue ads, I have my own opinion on why the soda failed: their ads absolutely suck. I mean horrible, just horrible.Â Check out this Papa Roach Pepsi Blue ad to see what I’m talking about: