Behold the Power of the Simpsons Eick August 22, 2007 Advertising, Fast Food, Movies, YouTube In a cool intersection of my job (internet marketing/advertising) and my first love (food), Comscore and 901AM report that during the month of July, the website that saw the biggest increase in web traffic was Burger King’s. This increase in traffic was driven by the company’s advertising tie-in with the Simpsons Movie. During the month of July, Burger King’s website attracted a stunning 4.2 million unique visitors, an increase of 774% over their traffic in June. Whoever it was at Burger King who decided to partner with the Simpsons Movie for a summer advertising campaign needs a promotion. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected] * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.