Facebook Disables Whopper Sacrifice Eick January 14, 2009 Burgers, Marketing 35 Comments Facebook has decided to disable the Whopper Sacrifice application. It’s interesting thatÂ theyÂ would shut down an application that has proved so popular, butÂ perhaps for Facebook, an application that reduces your friend listÂ is bad for business? I can’t think of any other reason they would do so.Â Over the time that the Whopper Sacrifice campaign was live, 233,906 friends were sacrificed by Facebook users in the pursuit of a free Whopper. Update: TechCrunch is reporting that Facebook is citing “privacy issues” as the reason they have disabled the application. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 35 Responses anon January 14th, 2009 lawl Reply Mac Donald January 14th, 2009 You will never beat me! Ricardo Montalban switched over to your whopper just last night, and you see how he ended up. BIGMACK! Reply Brett January 14th, 2009 Pretty crazy, business being the primary conceivable reason they would shut it down. Wonder if they would do the equivalent if it was a facebook-member created app… Reply Anonymous January 14th, 2009 change that to a big buford and id sacrifice my entire facebook site… oh wait, i already did. Reply anon January 14th, 2009 buzz keeeeel Reply Shawn January 15th, 2009 I just find it amazing what people will do to get something for free or at a discount. On the other hand I already know which of my friends I would have gotten rid to get the free whopper. Reply Lindsey January 15th, 2009 I disagree with the author’s interpretation of this situation. This app was probably shut down because it goes against the entire point of facebook. Doesn’t have anything to do with making money. I mean, why would facebook lose profit simply because someone deleted 10 friends that were probably random people who friended them who they don’t know or care about? Reply Mike January 15th, 2009 Shawn, be real. Are you telling me that you don’t have any friends on facebook who you NEVER talk to anymore? Really, it’s not that hard to see. I would certainly cut some terrible people I’ve added to save a few bucks. Everyone’s got ’em, and if I can clean my list while getting a free burger, that’s even friggin sweeter. Reply Edward January 15th, 2009 I sacificed 10 friends that I knew would add me back. Reply Scarlett January 15th, 2009 I have several facebook “friends” that I would sacrifice for a piece of fast food. In fact, I don’t really care for half of the people who have “friended” me! I’d sacrifice them for a lot less! Reply rossitron January 15th, 2009 i think this is a great ad campaign. i think the idea behind the app was to get attention for a new burger, and that’s what it did. and now it’s in the news doubly because facebook is shutting it down. and it was some naughty, but innocent, fun for anyone who participated. shawn, i think you’re a little off on this one. it’s really not a huge deal to delete someone, especially someone you haven’t talked to in years. it’s hardly anything that would warrant the sort of knee-jerk “oh-my-goodness-i-can’t-believe -they-did-THAT-for-a-free-burger” reaction or the “amazing what people will do to get something for free” reaction you had. just sayin. Reply Tyler January 15th, 2009 I think that not having a Facebook in the first place is probably the best idea. Reply Dan January 15th, 2009 The Facebook shutdown was likely planned. It’s good to end the campaign quickly, while it’s still fresh on everyone’s minds. Reply KITCHEN EXP January 15th, 2009 ah….nice facebookapp I want to get it!now,,, Reply Hillary January 16th, 2009 Facebook now has censorship?! Do they really need more pageviews? I missed your original post on the Whopper Sacrifice – pretty funny idea from Burger King! Reply Chris January 16th, 2009 I heard about this on the radio this morning. I was looking forward to sacrificing some “friends” after work. I am surprised facebook didn’t see the potential for people to actually increase page views by friending strangers only to sacrifice them. Maybe it’s the whole stalker mentality they don’t want to promote… Reply Lee January 19th, 2009 i’m thinking about sacrificing a few friends for an in-and-out burger. Reply Ian Allen January 25th, 2009 This leaves me wanting… to buy MORE burger king stock!!! Reply tim January 29th, 2009 http://www.nytimes.com/2009/01/29/fashion/29facebook.html?em Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected] * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.