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Pepsi is All. About. New. Labels.

by · October 30th, 2008 · 13 Comments

Pepsi seems to be going a little bonkers right now re-designing the logo’s and bottles of not just Pepsi, but other products they make such as Mountain Dew and Tropicana Orange Juice.

What do you think?

H/T to Under Consideration & Buzzfeed.

Tags: Marketing · Soft Drinks

13 responses so far ↓

  • 1 Montana Eats // Oct 30, 2008 at 12:11 pm

    I kind of like the new designs. I know they’re getting a lot of guff, but I think they’re sleek and simple. It does look a bit “Obama-y.” I especially like the OJ containers.

  • 2 Holly // Oct 30, 2008 at 2:28 pm

    Don’t like it. I guess brand recognition is comforting to me on some level. And the “Mtn Dew” thing just seems lazy.

  • 3 Anonymous // Oct 30, 2008 at 5:04 pm

    I dig it. I am a designer and this kind of stuff is ‘in’ right now…

  • 4 Lauren O. // Oct 30, 2008 at 8:29 pm

    Ewwww. I don’t like it. I prefer the old labels.

  • 5 Hillary // Oct 31, 2008 at 12:49 pm

    I can deal with those Pepsi labels, but I would never buy that orange juice in a million years. Change it back!

  • 6 Tessa // Oct 31, 2008 at 3:59 pm

    I LOVE them all (except mtn dew.. its like when people put “U” on products)

    I really like it when products make their labels look generic. Like Target’s.

  • 7 Jon // Nov 3, 2008 at 10:21 am

    Im a less is more kind of guy so I actually like these. Especially, the Mtn Dew one. It’s really modern looking.

  • 8 Brandon // Nov 3, 2008 at 10:47 am

    I really like the new labels. They are “clean,” lacking (thank God!) messy design the old labels had. The old ones were covered in text, promotional offers, etc. and I did not like that at all.

  • 9 Megan // Nov 3, 2008 at 12:34 pm

    I feel like they change their logos all the time! These are very clean and modern looking!

  • 10 christa // Nov 21, 2008 at 1:56 pm

    LOVE THEM!

  • 11 missa // Dec 23, 2008 at 2:47 pm

    The OJ label looks like a bargain brand. The pepsi logo looks just ok.

  • 12 Pep Pi // Jan 30, 2009 at 6:12 pm

    BORING LABELS

    Someone Help Pepsi!!!!!!!!!!!!!!!!!!!

    Plezzzzzzzzzzzzzzzzzzz…………

    Note: the designers need more training…

    ummm

  • 13 asdf // Mar 1, 2009 at 2:19 am

    omg the cans designs change every week haha

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