A&W Sunkist Float: A Study in Liquid Flagellation Eick October 20, 2008 Reviews, Soft Drinks 9 Comments Editors Note: This is a guest post by my good friend Cary. After months of not seeing any A&W or Sunkist floats in stores, I discovered one while visiting him in September. Below, Cary describes what ensued after this purchase was made: Eick came to visit me about a month ago, with myself and the fiancÃ© traveling to Milwaukee for a day of Eick-ventures. A brewery tour and baseball game later, we drove back to my sleepy town of Wilmette, located just North of Chicago. It being approximately midnight, we decide to grab some food at the local Jewel-Osco. I know Eick, and inviting him into a foreign grocery store is akin to inviting a billionaire into a bank vault and telling him to grab something he fancies; heâ€™s going for rarities, legends heâ€™s only heard of thus not truly experienced. At which point he finds this: Yes, this. Just look at that bottle. Foul. These sodas would maybe fit on a Halloween-themed display, but next to a rather noble-looking IBC root beer assortment, they look like Kate Moss at Fat Camp. The bottles produce a sense of stomach-inertia, where your stomach stops and asks you, â€œHow and why does this product exist in our physical realm? Surely you do not plan on impregnating me with this foul elixir?â€ At which point we read the nutritional label. Do you know what constitutes an A&W Sunkist Float? FILTERED CARBONATED WATER, SUGAR, SKIM MILK AND 2% OR LESS OF EACH OF THE FOLLOWING: CREAM, PECTIN, NATURAL AND ARTIFICIAL FLAVORS, PHOSPHORIC ACID, PROPYLENE GLYCOL ALGINATE, MODIFIED CORN STARCH, ACACIA GUM, ESTER GUM, YELLOW 6, RED 40, NITROUS OXIDE (CREATES FOAM). Oh god. Notice in the first batch of ingredients. Skim Milk. And then 2% or less of cream. If the idea of drinking a warm, stored-for-weeks bottle of preserved cream doesnâ€™t curdle your tummy, then you were probably born without stomach. But were these bottles kept at cold temperatures? Well of course not, thatâ€™s half the fun! We tarry back to the house, super-charged about our day and the spoils of our trip to the Jewel. The food and beverage unknown is best experienced with a friend. Usually, friends will recognize bad ideas and present them with alternate solutions. We were not that lucky that night. And good god, I have a couple words of advice for any wayward travelers who dare take the path that leads to an A&W Sunkist Float: PLEASE, PLEASE, PLEASE, WAIT AT LEAST TWO HOURS FOR THE FLOATS TO COOL DOWN. PLEASE. And no, sticking these suckers in a freezer for half the time will not cut it either. When dealing with the dark chemistry of such a concoction, one should stick to the listed guidelines: Please refrigerate. We grabbed two glasses after about a half-hour of cooling, and put some ice in them. It pours as one might expect: like orange cream. Thatâ€™s when I saw the little illustration of a creamsicle on the bottle and realized what we were in for. Letâ€™s back-track a second: The A&W float site tells us: We created the new A&W Float with you in mind. Your busy life. Your need for simple indulgence. Your desire for good flavor. Actually, our innovation team has been working to create this product, the packaging and the patent for quite some time. My simple need for indulgence!? The Discovery Innovation Group (as named on the website) wants me to believe that a creamy, orange, obviously chemically-enhanced drink is a â€œsimple indulgence.â€ I believe Iâ€™d file sweet tea, an Arnold Palmer (ice tea and lemonade), and maybe a good old Coca-Cola under â€œsimple indulgence.â€ But a soda that is supposed to be a creamsicle melted-down and chilled? That is better characterized as a â€œlaborious and completely unnecessary indulgence.â€ In a novel, it is the simple indulgences foil. Letâ€™s get back on track. The texture of this drink is as expected: Kind of thick, somewhere between melted butter and cream, only cold. I get the feeling that itâ€™s the closest Iâ€™ll get to finding out what drinking the contents of a blue gel ice wrap would feel like. So yeah, great job HORRIFYING MY MOUTH. The flavor of a melted creamsicle is there, incredibly spot on. But in this era of Jones Soda wacky flavors and Harry Potter rotten egg-flavored jelly beans, the accomplishment of achieving this flavor is somewhat muted. If you’re a true Harry Potter fan, then you must try Starbuck’s Butterbeer Latte that is just to die for (so creamy and tasty). Also, in terms of drinkable melted popsicle items, the creamsicle would be my least favorite potential melter. And to think that A&W had an entire team dedicated to coming up with this monstrous product. Although I sound obviously biased, I base these opinions on the strong reaction of my eyes, mouth, throat and stomach. This product made me feel gross. I hadnâ€™t honestly felt this gross since Casey Beckerâ€™s 5th grade birthday party, when I ate 9 pieces of pizza and cake, and drank probably 3 liters of Shasta cola. On a soda scale of 1-10, where 1 is flat fountain soda from an upstate New York pizzeria and 10 is Vernorâ€™s Ginger Ale, the A&W receives a 2. It only receives points for hitting the flavor spot-on, and also for having one of the more self-important and completely unhinged product websites Iâ€™ve yet viewed. Iâ€™ll leave you with this piece of advice that I hope you will always, always, always avoid: So go ahead. Sit back, relax and taste the simple treat that will truly reward you. – The Discovery Innovation Group Editors Note: It appears some of the other reviews of this product on the internet run the gamut from slightly negative to lukewarm to positive to comparing it to a “20 minute orgasm.” The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 9 Responses Lemmonex October 20th, 2008 Dammit! I have been looking for this…I am not really a creamsicle fan, so it already seems like an awful concept to me. 20 minute orgasm? There is too much of a good thing, methinks. Reply Shawn October 20th, 2008 So its good then? Reply jdeuel October 20th, 2008 target (or at least my target) still carries these warlocks Reply Clea October 20th, 2008 As the fiancee…I witnessed this horror, and I assure you it is not good or akin to a 20 minute orgasm. In fact, Eick left us with 3 MORE BOTTLES of the crap. We of course fed them to others and the feeling of disgust was consistent in all of the lab rats. We still have 1 bottle, I assure you I will not be giving the stuff a second chance, unless I’ve consumed too much baby aspirin and need to induce vomiting. Reply Eick October 22nd, 2008 I swear we drank a second bottle on the second night in the midst of some non-sober haze in which we decided trying it a second time was essential. Drink that last bottle! It’s a simple indulgence. Reply JK February 25th, 2009 The A&W one has a very buttery taste … mmmm, chemical butter burn! 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