Did it really take Dr. Pepper this long to think to enlist someone with the name Doctor? Wow. Well, better late then never. Dr. Pepper has now unveiled what is the first of their new, “Trust me, I’m a Doctor” series of ads (an additional ad will feature Kelsey Grammar…aka Dr. Frasier Crane, with more to follow).
The pitchÂ is that if you drink your soda slower, you enjoy it more. In a world where many of us chug soda to quench our thirst, and don’t appreciate the delicious, delicious flavor combinations some sodas have, this is a marketing campaign I can definitely embrace (disclosure: Dr. Pepper is, and has been for as long as I can remember, my favorite soda).
So does drinking soda slower really make it taste better, or is this just Dr. Pepper blowing smoke? I In the ad, Dr. J says, “Scientific tests have proven that when you drink Dr Pepper slowly, the 23 flavors taste even better.” Wait, really? There have been scientific tests about drinking Dr. Pepper at different speeds? Well, kind of:
The “scientific tests” Dr. J quotes was a study done by market research firm The Marketing Clinic in 2006, which has done research on the taste of food and beverages for marketers such as Coca-Cola, Mars and Procter & Gamble. On behalf of Dr Pepper, the firm asked about 50 people roughly 400 questions each about their soda drinking habits — and watched how they consumed the soda. Not only did the study find that slower drinkers enjoyed it more, but those slower drinkers tended to be heavier consumers of Dr Pepper.
Cool. As a Dr. Pepper drinker, I believe it. I really do think that I enjoy my soda more than you plebs who go around drinking whatever else your preferred flavor may be. That’s right, I’m a soda elitist, and in my mind, it doesn’t get any better than Dr. Pepper. In fact, I think I am justified in acting elitist, because the soda I prefer is, in fact, among the “elite” sodas available. The ad is below. Check it.