Examiner Covers So Good's Role in "Crybaby" Story | So Good
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Examiner Covers So Good’s Role in “Crybaby” Story

by · May 6th, 2008 · 4 Comments

The Washington Examiner has an article today called “A King’s Feast” talking about the role So Good played in breaking the “Crybaby” t-shirt story. Below are a few excerpts from the original article:

Here’s how the story unfolded — and it might not have gone anywhere if not for local blogger Jon Eick of sogoodblog.com — in the last few days.

First came Haywood’s comment that Cavs forward LeBron James needed to stop being a crybaby about the hard fouls. Then came a local Papa John’s chain — it’s uncertain which one — printing T-shirts with the number 23 and the words, “Crybaby 23” (along with the Papa John’s logo). A very few handful of fans wore them to the game; but one of those fans was shown often on TV.

Eick, who says in his blog that he’s a Wizards fan, then blogged about it, igniting a firestorm. (A Wizards spokesman said the team had nothing to do with the T-shirts). Turns out Eick found more than a dozen Papa John’s located within 12 miles of Cleveland’s Quicken Loans Arena.

Tags: Marketing · News · Pizza · Sports

4 responses so far ↓

  • 1 DCBlogs // May 6, 2008 at 11:17 am

    [...] Examiner Covers So Goods Roll in Crybaby Story [...]

  • 2 Garrett // May 6, 2008 at 9:32 pm

    It should be “role” in the title.

  • 3 Eick // May 7, 2008 at 9:48 am

    Wow, no kidding. That was an idiotic error. It’s been fixed.

  • 4 Kublog - My Favorite New Food Blogs of 2008 // Oct 2, 2009 at 9:41 pm

    [...] Eick started his blog in August 2007, it really seemed to blow up in 2008, with his coverage of the Papa John’s/LeBron James/”Crybaby” T-shirt controversy. He was totally one top of crazy food-related current events. Thank you, Jon, for highlighting the [...]

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