So Good So Good Blog

Examiner Covers So Good’s Role in “Crybaby” Story

by Eick · May 6th, 2008 · 3 Comments

The Washington Examiner has an article today called “A King’s Feast” talking about the role So Good played in breaking the “Crybaby” t-shirt story. Below are a few excerpts from the original article:

Here’s how the story unfolded — and it might not have gone anywhere if not for local blogger Jon Eick of sogoodblog.com — in the last few days.

First came Haywood’s comment that Cavs forward LeBron James needed to stop being a crybaby about the hard fouls. Then came a local Papa John’s chain — it’s uncertain which one — printing T-shirts with the number 23 and the words, “Crybaby 23” (along with the Papa John’s logo). A very few handful of fans wore them to the game; but one of those fans was shown often on TV.

Eick, who says in his blog that he’s a Wizards fan, then blogged about it, igniting a firestorm. (A Wizards spokesman said the team had nothing to do with the T-shirts). Turns out Eick found more than a dozen Papa John’s located within 12 miles of Cleveland’s Quicken Loans Arena.

Tags: Marketing · News · Pizza · Sports

3 responses so far ↓

  • 1 DCBlogs // May 6, 2008 at 11:17 am

    Kramer auto Pingback[...] Examiner Covers So Goods Roll in Crybaby Story [...]

  • 2 Garrett // May 6, 2008 at 9:32 pm

    It should be “role” in the title.

  • 3 Eick // May 7, 2008 at 9:48 am

    Wow, no kidding. That was an idiotic error. It’s been fixed.

Leave a Comment