Remember 5 years ago?
You know, around 2003? The Iraq War was just beginning, President Bush was still popular, and you could actually go an entire day, from morning to night, without hearing or reading something about cupcakes?
Photo via Cupcakes Take the Cake.
Seems like ages ago huh? I mean look at things now: President Bush is one of the most unpopular leaders in history, and unless you live in a cave, you can’t make it 19 minutes in a public setting without hearing about cupcakes.
You’ve got co-workers chattering about the cupcake they had last night. Meredith Viera is on TV dishing about the cupcake party she threw for her girlfriends. Newspapers are writing non-stop reviews of the hot new cupcake bakery in town. Your friends with blogs are obsessed too. At this point, it’s gotten so ridiculous that you can’t even ride in an elevator without seeing someone carrying a little 4 inch-by-4 inch cupcake box – that every other woman in the elevator is salivating over like a pack of blood-thirsty wolves.
I GET IT. No seriously, I GET IT. Cupcakes are delicious and soooooo yummy! OMG pink frosting!
That’s not the point.
What I really want to know is WTF happened? I managed to never once hear the word “cupcake” between the ages of 12 and 25. Then all of a sudden I wake up one day and can’t walk 20 feet down the street without hearing “Cupcake, cupcake, cupcake. Cupcake, cupcake, cupcake. Ooooooo Cupcake!”
Newsflash: Cupcakes are delicious today, they were delicious yesterday, and they were delicious 15 years ago. Nothing has changed. It’s just like in 1998 when everyone was smoking Cigars and celebrities all wanted to appear on the cover of Cigar Afficianado with a Cuban in their mouth. Now every popular actress wants to appear on the cover of Cupcake Quarterly with frosting from a Magnolia cupcake smeared on her face.
So don’t come flocking here to tell me how yummy cupcakes are, I understand. But what I don’t understand is how cupcake saturation has reached the point where I can’t even buy black tar heroin without receiving a flier wrapped around my hypodermic needles advertising the new cupcake store down the street.
The cupcake obsession has peaked, and it has nowhere to go but down. You had your 15 minutes of fame cupcake lovers, but it’s time to face the facts: cupcakes have jumped the shark.
So everyone chill out, regroup, and move on to a new food obsession in a quiet and orderly fashion.
Hugs & Kisses,