As documented here on So Good, when the weather starts to turn cool, seasonal products start to emerge everywhere we look. If you’ve been to the grocery store recently, you’ve been bombarded with everything from pumpkin cream cheese to the elixir of the gods also known as egg nog [and no, I did not buy a quart of nog at [...]

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Thanks to the Funny or Die Facebook page, it has recently come to light that Will Ferrell is doing ads for Old Milwaukee beer in Sweden, of all places. The ads are definitely off-beat, but that is nothing new when Ferrell and this beer get together (see Super Bowl). Is there more to this story beyond [...]

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The day before last week’s first presidential debate in Denver, Mitt Romney left his warm, protective cocoon in order to be among the teeming masses and get some lunch. Like John and Jane Q. Public, he went to a Chipotle. (His operatives must have also told him it would help with the Hispanic vote.) Clearly, [...]

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As you likely know from the marketing campaigns and So Good reporting, the well-known Oreo cookie, and winner of our Snack Madness tournament, is celebrating its 100th birthday this year. What you might not have seen, unless you are one of the 28 million (!) fans on Facebook, is their creative 100-day Daily Twist campaign. [...]

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As I read this past week, Oscar Mayer is backing one of the more interesting social media/viral/guerilla marketing campaigns that I have seen recently. In case you haven’t heard of the Great American Bacon Barter promotion, the brand has recruited unknown actor/comedian Josh Sankey to drive cross-country with 3,000 pounds of bacon, and no cash [...]

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Domino’s Pizza is not adverse to change. On Tuesday, a few years after rebooting their pizza-making process, the once-king of pizza delivery announced some dramatic changes to their overall brand. Not only are they changing their iconic logo (above), subtracting the Domino’s name, but more importantly, they are updating their store locations. Instead of the [...]

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Sometimes food offers more than just a meal. I receive a weekly parcel of local produce, and among the contents of a recent delivery was a lovely bunch of fresh carrots you see below. While going through them, something caught my ever-mature eye. Yes, dear readers, that carrot is taking a whiz. Truly this is [...]

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In April, pizza purveyor Domino’s launched a line of “artisan” pies to reposition the company as slightly more chic, with an emphasis on its quality ingredients. During that month, So Good reviewed one of these specialty pizzas, with decent results. The marketing campaign around these new offerings feature the tag line, “No is the new [...]

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In advertising, a great catch phrase can make or break a product. Everyone knows Lay’s “Betcha can’t eat just one,” “Got Milk?”, and the pervasive “It’s Miller Time!” – because they touch on some nerve that resonates with people in a positive way. Enter Seattle’s Best Coffee. In an apparent attempt to emulate big brother [...]

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By now we have all heard of Mayor Bloomberg’s proposed idea of banning the sale of sodas in excess of 16 ounces in New York City. Regardless of what you think of the notion, it has certainly become fodder for those paying attention. Last night on Conan: Recently from The Daily Show (in two parts): [...]

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