Everybody knows that PETA is (mostly) a bunch of nut balls aimed at raising their profile though outlandish antics. So Good has previously chronicled their work in a rejected Super Bowl commercial from a few years back.

Well, they are at it again.

In a video from PETA Europe subtly named “Stay Fresh and Firm,” the organization promotes a vegan lifestyle (World Vegan Day being Nov. 1), and the potency benefits therein. The video shows a series of males with carrots, bananas, squash and zucchini emanating from where you would expect. Apparently laying off burgers can increase your sexual stamina. The imagery hits you over the head.

Childish? – Yes. Funny? Not really. Effective? No.

This is territory that PETA has covered before – just with women, more sex, and less humor. That was two and a half years ago, and was better (see super bowl spot).

I think the audience gets the message, and I think it is one worth promoting (we eat way too much meat). The only issue I have is the lack of originality. PETA and Fallon can do better. There is a clever and interesting way to tell this story. This ad is neither.

Do you agree or disagree? Do you have a clever angle to convey this message?

H/t to Buzzfeed for the scoop.

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