With Halloween just a few days away, I thought today would be the perfect time to post about the best selling candy products/brands in the United States.Â As I’ve learned in the past when compiling best selling soda and best selling beer lists, this information can often be notoriously hard to track down.Â Fortunately Business Week recently featured some information on the best selling candy in the United States.
Any surprises for me on this list? One big one: Americans LOVE gum. Love it. Different gum brands made up 5 of the top 10 spots in total sales and 9 of the top 25 (PLUS tic-tacs and ice breakers made the top 25).Â When I started looking for this information, I wasn’t counting on gum being such a major player. Since this list is inspired by Halloween and I’m not aware of people regularly giving out gum to trick-or-treaters, I present to you the top ten best selling non-gum candy brands in the United States:
(Sales data is from IRI research company and is for the 52-week period ending on September 6th of this year)
- M & M’s – $673.2 million
- Reese’s Peanut Butter Cups – $516.5 million
- Hershey’s bar – $475 million
- Snickers – $441.1 million
- Kit Kat – $198.9 million
- Twix – $172.4 million
- Twizzlers – $158.1 million
- Skittles – $150.2 million
- Dove – $144.8 million
- 3 Musketeers – $138.4 million
Just missed the cut: Starburst, Milky Way, Butterfinger and Hershey’s Kisses.
For those curious, the top gum brands are: Orbit, Trident, 5, Stride, Extra, Eclipse, Trident White, Dentyne Ice and Orbit White.
Any surprises? Any candy you thought would be on the list that isn’t? Anything clock in higher on the sales list than expected?