With Halloween just a few days away, I thought today would be the perfect time to post about the best selling candy products/brands in the United States. As I’ve learned in the past when compiling best selling soda and best selling beer lists, this information can often be notoriously hard to track down. Fortunately Business Week recently featured some information on the best selling candy in the United States.

Any surprises for me on this list? One big one: Americans LOVE gum. Love it. Different gum brands made up 5 of the top 10 spots in total sales and 9 of the top 25 (PLUS tic-tacs and ice breakers made the top 25). When I started looking for this information, I wasn’t counting on gum being such a major player. Since this list is inspired by Halloween and I’m not aware of people regularly giving out gum to trick-or-treaters, I present to you the top ten best selling non-gum candy brands in the United States:

(Sales data is from IRI research company and is for the 52-week period ending on September 6th of this year)

  1. M & M’s – $673.2 million
  2. Reese’s Peanut Butter Cups – $516.5 million
  3. Hershey’s bar – $475 million
  4. Snickers – $441.1 million
  5. Kit Kat – $198.9 million
  6. Twix – $172.4 million
  7. Twizzlers – $158.1 million
  8. Skittles – $150.2 million
  9. Dove – $144.8 million
  10. 3 Musketeers – $138.4 million

Just missed the cut: Starburst, Milky Way, Butterfinger and Hershey’s Kisses.

For those curious, the top gum brands are: Orbit, Trident, 5, Stride, Extra, Eclipse, Trident White, Dentyne Ice and Orbit White.

Any surprises? Any candy you thought would be on the list that isn’t? Anything clock in higher on the sales list than expected?

13 Responses

  1. Brian

    F@%# the Kit Kat bar. I hate those things. Wafers always seemed like an intruder in the world of sweets, so bland and boring. Some clown spreads a little chocolate on them and suddenly it’s a candy? Give ME a break!

  2. ray-ray

    reeses is darn candy, never will it have the chance of death. at best it will be digested and transformed into human or at worst animal feces.

  3. Jenny

    Omg! It’s A shamee Jolly Ranchers Hadn’t Made The List :'( That Shit Was The Bomb!

  4. g-money

    Fuck candy. this is the problem with obama’s america. Everyone wants some candy ass handout and no one wants to work. Being an american used to mean eating flourless biscuits and dying of dysentery. now everyone thinks they’re special. give your self a break

  5. Peter

    I’m not sure what Obama has to do with anything…America has always loved candy.

    But dysentery is due for a comeback in 2012, I feel. Hipsters, take note.

  6. anickh

    list seams pretty accurate but m&m’s number 1?? why? they’re so boring. oh well, guess it could’ve been something worse like hershey bar. wtf? how does that one make the list? my favorites are the less common ones like trolli brite crawler sour eggs or starburst jelly beans.


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