Taco Bell’s Terrible Grammar Eick January 29, 2010 Comedy, Fast Food, Marketing 12 Comments Taco Bell has unveiled a new offering which they are calling the “NBA $5 Buck Box.” Someone should explain to Taco Bell that the $ symbol represents the word “dollar” so they don’t need to also include the word “buck” in the name. Think about it, the proper name of this product when said correctly is: “NBA Five Dollar Buck Box.” Five Dollar Buck. Let me say that again in case you didn’t realize how stupid it sounded the first time: Five Dollar Buck. Not only is it asinine and repetitive, it just flat out doesn’t make sense. Nice work Taco Bell.Â Apparently only the best and the brightest make the cut for jobs in Taco Bell’s product naming and copy writing department. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 12 Responses Mmm, Cheese January 29th, 2010 Which is more likely: that Taco Bell’s agency (and its executives who approved this) is populated by morons, or that both are cynically playing down to their target audience? Which is scarier? Reply Sean January 29th, 2010 Perhaps they’re marketing it to male deer? Reply Eric January 29th, 2010 This is like that store that sells “over a 100 varieties” of whatever the hell it is they sell, soap, I think. Reply Amy January 29th, 2010 What’s more likely is DraftFCB, who I believe is Taco Bell’s agency, focus tested the ad with and without the dollar sign, with and without the word “buck,” and with both, and found out both tested better, grammar be damned. Still, shame on DraftFCB and Taco Bell for doing the focus-tested thing rather than the *right* thing. Reply Rose February 3rd, 2010 Change one letter in the name and you have an *entirely*different product (one that is illegal in most states). I remember back in high school we had a luau. Guess how high school aged boys reacted upon learning the school would give away “free leis”? Given Taco Bell’s demographic, maybe this isn’t a coincidence. Reply Broseidon February 9th, 2010 Be aware that what shows up on a receipt is $5, not 5$, so putting $5 Buck Box makes sense to me. Grammatically incorrect? I think not. Reply Zachary Jacob Zblewski February 17th, 2010 Look at it this way: You get 5 items for $5. So each item costs an average of $1 a piece. $5 gets you 5 “Buck” items. Therefore, it is a $5 Buck Box. get it? Reply Eric Parks September 10th, 2010 This is wholly depressing. How sad is it, being that Taco Bell is a large and successful corporation, that the ‘editors’ for their merchandise and whatnot can’t even catch such a pronounced error such as this one. It is sad, and I fear the worst for synthetic Mexican food all over. 🙁 Reply Eric June 6th, 2011 What is really sad is that you have the time to get online and write this blog about how taco bell markets their products if I didn’t know better I’d say your a consumers advocate or something….. Reply STUPID SHIT January 29th, 2014 What about: NBA 5$ BUCK BOX, in one sentence you dumb F*ck Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected] * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.