Free Chicken at El Pollo Loco Eick April 28, 2009 Chicken, Fast Food, Marketing 2 Comments On the heels of the free grilled chicken that was offered by KFC yesterday , El Pollo Loco is going after KFC head-on, offering up their chicken for free just one day later.Â Their “Taste the Fire” offerÂ consists of one flame-grilled leg and one flame-grilled thigh, two tortillas (choice of flour or corn) and fresh salsa.Â The offer is available today (April 28) until 8 pm. This has all the makings of an all-out chicken war, as El Pollo Loco attempts to prevent KFC’s new grilled chicken from cutting into their business. El Pollo Loco Chief Executive Officer Steve Carley has even challenged KFC to a public, side-by-side taste test: “Let’s see if our opponent is too chicken to go at it toe-to-toe — or rather leg-to-leg — in a taste test.” Let the chicken wars begin. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 2 Responses Bear Silber April 28th, 2009 â€œLetâ€™s see if our opponent is too chicken to go at it toe-to-toe â€” or rather leg-to-leg â€” in a taste test.â€ – El Pollo Loco CEO That is AWESOME!!! I knew I like these guys for a reason! El Pollo is WAY better than KFC. Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current [email protected]* Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.