Hardee’s Gets Edgy With “Slotcar” Eick February 25, 2009 Comedy, Fast Food, Marketing 2 Comments Wow. Seriously wow. This is NOT the kind of marketing campaign you would normally see a national chain attach themselves to.Â Hardee’s is sponsoring a new online video series called “Slotcar.”Â Each week there will be a new 1-2 minute video with cursing, over the top studio hosts. The videos are a clear satire of NASCAR and frankly, they’re pretty funny.Â But since the videos feature hosts who call each other “pussy”, it’s somewhat surprising that Hardee’s has attached their name to it. The videos are being hosted at a SlotcarTV channel on Funny or Die, and in just over 14 days the first two videos have about 200,000 views.Â Brandweek suggests the ads might offend people in the south – maybe they will, maybe they won’t, the videos are clearly over-the-top satire.Â Will this ad campaign backfire on Hardee’s? Or will it prove to be a very low cost way to get their name out their to younger consumers? Check out the two videos below. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 2 Responses Daniel February 25th, 2009 Hilarious! And yes, kind of surprised that Hardee’s would toss their name on this…… Reply Ian March 9th, 2009 Pretty funny, just found their newest video: Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current ye@r * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.