Papa John’s is using a new optical illusion door hanger that makes it appear that someone is at your door when you look through the peephole. According to The Fire Wire, this marketing tactic/strategy was the winner of the Gold Lion for the best use of alternative media in direct marketing at the Cannes Advertising Festival. Pretty cool.

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10 Responses

  1. gsj_1106@yahoo.com'
    Oatmeal Cookie Guy

    I dunno… If someone stuck one of those things on my door, I’d be pretty upset. To me, that’s even more invasive/offensive than telemarketers’ calls and spall emails. Someone actually has to go up to your door and stick that think in front of your peep hole!?!? Creepy.

    Reply
  2. sdfa@aserw.com'
    marketingjunk

    Great, more crap to throw away. And you can be sure they’ll be getting a call if it screws up the paint on my door.

    Reply

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