Papa John’s is using a new optical illusion door hanger that makes it appear that someone is at your door when you look through the peephole. According to The Fire Wire, this marketing tactic/strategy was the winner of the Gold Lion for the best use of alternative media in direct marketing at the Cannes Advertising Festival. Pretty cool.
Stumble it!
9 responses so far ↓
1 DCBlogs // Jun 9, 2008 at 1:48 pm
2 lacochran // Jun 9, 2008 at 2:12 pm
That’s pretty dang clever.
3 Oatmeal Cookie Guy // Jun 9, 2008 at 2:58 pm
I dunno… If someone stuck one of those things on my door, I’d be pretty upset. To me, that’s even more invasive/offensive than telemarketers’ calls and spall emails. Someone actually has to go up to your door and stick that think in front of your peep hole!?!? Creepy.
4 Phil // Jun 9, 2008 at 3:12 pm
Clever. And creepy.
5 New Papa John's ad campaign-effective or creepy? - Slashfood // Jun 11, 2008 at 10:26 am
6 Friends // Jun 11, 2008 at 10:34 am
7 Riders on the Storm // Jun 11, 2008 at 1:11 pm
8 Your page is now on StumbleUpon! // Aug 3, 2008 at 2:14 pm
9 marketingjunk // Aug 3, 2008 at 2:42 pm
Great, more crap to throw away. And you can be sure they’ll be getting a call if it screws up the paint on my door.
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