Knock, Knock. Papa John’s Pizza Delivery. Psyche! Eick June 9, 2008 Marketing, Pizza 10 Comments Papa John’s is using a new optical illusion door hanger that makes it appear that someone is at your door when you look through the peephole. According to The Fire Wire, this marketing tactic/strategy was the winner of the Gold Lion for the best use of alternative media in direct marketing at the Cannes Advertising Festival. Pretty cool. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 10 Responses lacochran June 9th, 2008 That’s pretty dang clever. Reply Oatmeal Cookie Guy June 9th, 2008 I dunno… If someone stuck one of those things on my door, I’d be pretty upset. To me, that’s even more invasive/offensive than telemarketers’ calls and spall emails. Someone actually has to go up to your door and stick that think in front of your peep hole!?!? Creepy. Reply Phil June 9th, 2008 Clever. And creepy. Reply marketingjunk August 3rd, 2008 Great, more crap to throw away. And you can be sure they’ll be getting a call if it screws up the paint on my door. Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current day month ye@r * Leave this field empty * Notify me of follow-up comments by email. Notify me of new posts by email.