Papa John’s is using a new optical illusion door hanger that makes it appear that someone is at your door when you look through the peephole. According to The Fire Wire, this marketing tactic/strategy was the winner of the Gold Lion for the best use of alternative media in direct marketing at the Cannes Advertising Festival. Pretty cool.
10 responses so far ↓
1 DCBlogs // Jun 9, 2008 at 1:48 pm
[...] Knock, Knock. Papa Johns Pizza Delivery. Psyche! [...]
2 lacochran // Jun 9, 2008 at 2:12 pm
That’s pretty dang clever.
3 Oatmeal Cookie Guy // Jun 9, 2008 at 2:58 pm
I dunno… If someone stuck one of those things on my door, I’d be pretty upset. To me, that’s even more invasive/offensive than telemarketers’ calls and spall emails. Someone actually has to go up to your door and stick that think in front of your peep hole!?!? Creepy.
4 Phil // Jun 9, 2008 at 3:12 pm
Clever. And creepy.
5 New Papa John's ad campaign-effective or creepy? - Slashfood // Jun 11, 2008 at 10:26 am
[...] under: Business, On the Blogs, Fast FoodWhile perusing the food blogs tonight, I came across this post from So Good. I really like So Good because it generally focuses on the more humorous food related news. I’m not [...]
6 Friends // Jun 11, 2008 at 10:34 am
[...] under: Business, On the Blogs, Fast FoodWhile perusing the food blogs tonight, I came across this post from So Good. I really like So Good because it generally focuses on the more humorous food related news. I’m not [...]
7 Riders on the Storm // Jun 11, 2008 at 1:11 pm
[...] under: Business, On the Blogs, Fast FoodWhile perusing the food blogs tonight, I came across this post from So Good. I really like So Good because it generally focuses on the more humorous food related news. I’m not [...]
8 Your page is now on StumbleUpon! // Aug 3, 2008 at 2:14 pm
[...] Your page is on StumbleUpon [...]
9 marketingjunk // Aug 3, 2008 at 2:42 pm
Great, more crap to throw away. And you can be sure they’ll be getting a call if it screws up the paint on my door.
10 PEEPHOLE ANXIETY-REVERSAL OF FORTUNE « The Catskill Conservative // Feb 24, 2009 at 8:54 am
[...] up next? Gives a hole new meaning to ‘hangin’ wid my peeps’. I’ll be pasting a picture of a pizza in front of my peephole in the [...]
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