A week or two ago, Snapple sent me 4 samples of their new Antioxidant water. Having previously read a mostly positive review from my pals over at The Impulsive Buy, I was curious to try it. My package arrived with four flavors, Grape Pomegranate, Strawberry Acai, Tropical Mango and Raspberry Acerola.
(Photo courtesy of The Impulsive Buy)
The design of the packaging, shape of the bottles make clear that Snapple is barely attempting to differentiate themselves from the competition. Snapple Antioxidant Water is essentially a copy of Vitamin Water. Clearly Snapple hopes to cut into their segment of the market, so making a very similar product shouldnâ€™t be an issue as long as the product tastes as good or better than the competition, right?
Unfortunately, I wasnâ€™t impressed with any of the four flavors I tried. I agree with The Impulsive Buy, who noted that, â€œthey seemed a little less watered down than Vitamin Water, despite their sugar content being about the same at about 30 grams per bottle.â€
However, in my mind, this slightly sweeter taste does not represent any sort improvement over Vitamin Water. Having now tried four different flavors of Snapple Antioxidant water, I canâ€™t imagine Iâ€™ll actually purchase one in the future. If youâ€™re a Vitamin Water drinker currently, you might as well give it a try. I mean, hey, you might end up liking it. But if your taste buds are anything like mine, youâ€™ll be going right back to Vitamin Water the very next day.
That being said, I do think their “bubble wrap world” ad is a neat idea for a commercial.