Beer Sales Catching up to Hard Alcohol Sales Eick December 31, 2007 Beer, Booze 3 Comments Bet you didn’t know that sales of booze and mixed drinks were more than beer did you? I know I didn’t. But in an article titled, “Beer closing in on cocktails as drink of choice” MSNBC reports: “After years of losing people to mixed drinks, industry experts say the beer industry regained some of its lost luster in 2007, helped by surging interest in craft beers, a slowing economy and the desire of more drinkers to imbibe at home.” While sales of spirits and beer are both up about 2% this year, this represents a slow-down in sales growth for the spirits industry, which had been growing at a faster rate in previous years.Â An executive for Brown-Forman, who make Jack Daniels and Southern Comfort, believes the slowing economy may also be having an effect: Â “We speculate that the typically higher out of pocket cost for the standard sizes purchase hurts spirits relative to beer and wine in an environment where many consumers are feeling short on cash.” So does this data ring true to anyone? Have any So Good readers changed their drinking habits lately? Either going from spirits to beer or vice-versa? The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 3 Responses Dave Hunter January 2nd, 2008 I hate having to come up with a cocktail to drink and just choose one of the beers on draft. Much simpler that way, especially if its not my first drink of the night… Reply Chris Soden March 24th, 2008 i think it is way better to just open a beer and relax.. i mean beer is to drink and talk, and have fun but booze is for more for getting drunk and having fun Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected] * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.