Readers of So Good know that I work in marketing, and I love to examine and critique the various marketing campaigns of different food manufacturers. This Skittles ad has been out for a few months now, but I was not made aware of it until I saw this post over at Candy Addict today.
I’ll let you be the judge as to whether you think it’s a good commercial. The premise is funny – I can imagine a bunch of ad execs laughing up a storm when they first brainstormed the idea. However, when you see the idea executed, you realize that maybe you don’t want your product associated with the crushing depression that one realizes that having the “Skittles Touch” would entale. Hey, I can’t hold my newborn son, but when I touch this desk it turns to Skittles! Bizarre, and hard to see that as a selling point for the candy, even for the dark comedy lovers who find it humorous.