Update: Kraft Has Fixed Their Mistake Eick November 13, 2007 Marketing 9 Comments Â I just received this e-mail in my Inbox, which shows that, shockingly, Kraft is correcting their error: “It has come to our attention that there has been some confusion regarding the deadline for final submissions to the Kraft “Have a Happy Sandwich” Myspace promotion. We apologize for any confusion and appreciate the work that you have put in to create a video. Given the confusion, we are extending invitations to submit videos to all who tried to submit their video after the noon deadline on November 12th. To submit your video, please send me the Myspace video link to your entry(s) and it will be included in the contest. To upload your video, follow the steps below. Please let me know if you have any questions.” Kraft, I am SO sick of writing about you and this MySpace campaign.Â Please, I implore you, STOP SCREWING STUFF UP! I really, really, really don’t want to have to write about Kraft Foods again. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 9 Responses Jessica November 13th, 2007 That’s “Kraft has fixed ITS mistake…” Thanks Webster Reply Eick November 13th, 2007 Actually, I’d like to contest that grammar correction. I do not view a company like say Kraft Foods, Coca-Cola or Burger King as an IT but rather as a THEY. As in “THEY introduced a new cheese” no “IT introduced a new cheese.” I would say THEY made a mistake, I would not say IT made a mistake because Kraft Foods is an organization made up of many individuals and components. Alright Jessica, I’m sure that technically I’m wrong somewhere…..school me! Reply hal November 14th, 2007 wow! That’s great! Thanks so much. What are the steps mentioned in the letter? Reply hal November 14th, 2007 I emailed Kraft and they told me it was myspace’s fault. They seem to be a little confused. can you please email me the steps that kraft emailed to you for submitting a video? I’d be eternally grateful. THANKS! Reply Jessica November 14th, 2007 Although made up of multiple employees, Kraft is still a singular entity (a company), grammatically speaking. Reply shatraw November 14th, 2007 eick, jessica is right. deal with it. Reply Eick November 14th, 2007 Whateves, grammar rules need to catch up with the times. Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current day month ye@r * Leave this field empty * Notify me of follow-up comments by email. Notify me of new posts by email.