Update: Kraft Has Fixed Their Mistake

by Eick · November 13th, 2007 · 9 Comments

I just received this e-mail in my Inbox, which shows that, shockingly, Kraft is correcting their error:

“It has come to our attention that there has been some confusion regarding the deadline for final submissions to the Kraft “Have a Happy Sandwich” Myspace promotion. We apologize for any confusion and appreciate the work that you have put in to create a video. Given the confusion, we are extending invitations to submit videos to all who tried to submit their video after the noon deadline on November 12th. To submit your video, please send me the Myspace video link to your entry(s) and it will be included in the contest. To upload your video, follow the steps below. Please let me know if you have any questions.”

Kraft, I am SO sick of writing about you and this MySpace campaign. Please, I implore you, STOP SCREWING STUFF UP! I really, really, really don’t want to have to write about Kraft Foods again.

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Tags: Marketing

9 responses so far ↓

1 DCBlogs // Nov 13, 2007 at 7:20 pm

[...] Update Kraft Has Fixed Their Mistake [...]
2 Jessica // Nov 13, 2007 at 7:21 pm

That’s “Kraft has fixed ITS mistake…”

Thanks Webster
3 Eick // Nov 13, 2007 at 10:37 pm

Actually, I’d like to contest that grammar correction. I do not view a company like say Kraft Foods, Coca-Cola or Burger King as an IT but rather as a THEY.

As in “THEY introduced a new cheese” no “IT introduced a new cheese.”

I would say THEY made a mistake, I would not say IT made a mistake because Kraft Foods is an organization made up of many individuals and components.

Alright Jessica, I’m sure that technically I’m wrong somewhere…..school me!
4 hal // Nov 14, 2007 at 12:37 am

wow! That’s great! Thanks so much. What are the steps mentioned in the letter?
5 hal // Nov 14, 2007 at 2:18 am

I emailed Kraft and they told me it was myspace’s fault. They seem to be a little confused. can you please email me the steps that kraft emailed to you for submitting a video? I’d be eternally grateful. THANKS!
6 Jessica // Nov 14, 2007 at 10:30 am

Although made up of multiple employees, Kraft is still a singular entity (a company), grammatically speaking.
7 endless simmer » Blog Archive » Krafty Bastards // Nov 14, 2007 at 1:18 pm

[...] UPDATE: So Good tells us his BFFs at Kraft Foods have extended the deadline in response to the complaints. [...]
8 shatraw // Nov 14, 2007 at 5:43 pm

eick, jessica is right. deal with it.
9 Eick // Nov 14, 2007 at 5:56 pm

Whateves, grammar rules need to catch up with the times.