It’s March. Which means the 4th annual So Good food bracket begins.
(Click to enlarge)
A few years ago, the idea of an online food bracket was virtually non-existent. But in 2009, from nothing rose something: So Good’s Meat Madness – a 3-week long vote to determine the best meat in the land. We followed that up with the wildly successful Fast Food Bracket. Then the fun continued with Snack Madness. At the time, no other major site had done brackets of that nature – but fun breeds popularity, and popularity breeds more brackets. Since our first humble Meat Madness bracket kicked-0ff in 2009, websites or columnists have made brackets for everything from beer to cake to desserts to fruit to breakfast cereal. We welcome them to the party. So Good’s view of food is it’s all about opinions, preferences and debate – the more we argue and discuss it, the more fun we have.
Each day at 2 pm the previous day’s vote will close and a new match-up will begin. I’ve received hundreds of e-mails from folks over the past 3 years sharing their stories about playing along with their friends or co-workers by printing out a bracket, making their predictions, and just like March Madness, throwing in some money with their office mates to see who will prevail. I encourage you to do the same and compete against your friends, family or co-workers – are you more in-tune with the candy preferences of the public than they are? Time will tell.
Take a look at the bracket above. #1-#3 seeds were automatic based on the top 12 best selling candy in the U.S. The rest? My own special decision making. Note that I did not include gum (quite a big seller) but pretty much any other kind of candy cracks the list. Which candies do you think are poised to make the final four? Who is your sleeper pick? Your prediction for a first round upset? Who will win it all? Which is the toughest bracket? Which candy got hosed on their seeding or with a too-tough first round match-up? Which will be the first #1 or #2 seed to fall?
The voting is underway, so head to So Good each day for new match-ups.
21 responses so far ↓
1 IndianapolisEater // Mar 12, 2012 at 5:37 pm
No Take 5 candy bar! That’s a major selection committee snub!
PayDay all the way!
2 Eick // Mar 12, 2012 at 7:10 pm
@IndianapolisEater – totally! That’s one of my favorites! So many candies, so hard to remember/include them all….
3 Peter // Mar 12, 2012 at 11:48 pm
Take 5′s non-conference schedule was weak, as was their record against the RPI Top 50.
4 World’s Strangest | The OTHER March Madness Tournaments // Mar 13, 2012 at 7:36 am
[...] Good has a different food tournament every year. This year it’s Candy Madness. The field of 64 candies are led by #1 seeds M&Ms, Hershey’s Bar, Snickers, and [...]
5 The OTHER March Madness Tournaments - Cine Sopaipleto » Cine Sopaipleto // Mar 13, 2012 at 7:40 am
[...] Good has a different food tournament every year. This year it’s Candy Madness. The field of 64 candies are led by #1 seeds M&Ms, Hershey’s Bar, Snickers, and [...]
6 Eick // Mar 13, 2012 at 8:14 am
@Peter I concurred that Take 5 was a glaring omission. The committee was taken to the woodshed and Take 5 was snuck into the tourney.
7 Chuck // Mar 13, 2012 at 8:43 am
Man. Reese’s PB Cups, Twix AND Almond Joy in the same region? That’s just brutally tough.
8 Youppi // Mar 13, 2012 at 9:31 am
Wow, some GREAT matchups this year… I’ve got my bracket unfolding, and I’ll tell you… I forsee a tough decision if Snickers meets Gummi Bears… I think Junior Mints and Sour Patch Kids will surprise some people (the sour/mint factions). Great field, great brackets, as always, Eick…
9 Youppi // Mar 13, 2012 at 9:32 am
My office is circulating the bracket already!!
10 Andy // Mar 13, 2012 at 11:25 am
PEZ4LIFE!
11 Ken D // Mar 13, 2012 at 1:59 pm
No Goetz’s Caramel Creme? or is it just regional? I have seen it here in Az under another name.
12 Cynthia // Mar 14, 2012 at 10:20 am
Can I just say what an ambitious bracket this is? Way to go! Can’t wait to see how it progresses….
13 James // Mar 14, 2012 at 8:06 pm
Where’s the Hersey’s Cookie & Cream Bars? That’s the best choclate bar in the world.
14 James // Mar 15, 2012 at 7:56 pm
I picked twix to win it all. What did everyone else pick, and let see who was right at the end.
15 Candy Madness: Starburst, Sugar Babies, Payday, Pop Rocks, Nerds, Lemonheads, Pez, Kit Kat | So Good // Mar 16, 2012 at 12:06 pm
[...] Voting on these match-ups goes from 12 pm Friday to 12 pm Saturday. If you aren’t hip yet to Candy Madness, read our intro post here, fill out your bracket with friends, and join us each day to vote on new [...]
16 Candy Madness: Hershey's, Rolo, Air Heads, Toblerone, Nestle Crunch, Blow Pops, Fun Dip, Sour Patch Kids | So Good // Mar 19, 2012 at 11:44 am
[...] at 2 pm instead of noon and stick with that time moving forward. If you aren’t hip yet to Candy Madness, read our intro post here, fill out your bracket with friends, and join us each day to vote on new [...]
17 Eick // Mar 22, 2012 at 4:29 pm
Upon much reflection, I believe the biggest omission by the committee may have been Charleston Chew….
18 Ben // Mar 25, 2012 at 7:45 pm
I think whoppers should of made it instead of necco wafers.
19 Rogan // Jun 10, 2012 at 11:29 pm
The committee forgot Mike and Ikes? Who the heck doesn’t like Mike and Ikes? Oh, but they like Necco Wafers just fine! Such a dumb blockhead committee
20 Rogan // Jun 11, 2012 at 1:13 pm
@Eick First off, Take 5 was in the running. It edged Red Vines, but lost to Butterfinger which they shouldn’t have. And the biggest omissions were Mike and Ikes, Whoppers, and Mars Bar. Mike and Ikes should’ve replaced Peanut M&Ms (Doesn’t M&Ms cover that?), Whoppers should’ve replaced Necco Wafers (Those are just nasty), and Mars Bar should’ve replaced Bit-O-Honey.
21 Discontinued Foods Bracket | So Good // Mar 21, 2013 at 3:26 pm
[...] It’s time for our 5th annual So Good food bracket! The place where YOU control the vote and YOU control the outcome. Accept no imitators! As Gunaxin wrote about food bracketology last year, “Arguably the folks at So Good invented this on the internet, and do it best.” Since 2009, we’ve brought you Meat Madness, Fast Food Bracket, Snack Madness & Candy Madness. [...]
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