Super Bowl Commercials: Counting the Calories Eick January 31, 2012 Advertising, Sports 2 Comments I wrote a piece for PBS in which I analyzed all 15 food & beverage Super Bowl commercials from 2011 and all 15 from 2010. My goal? Determine the total calorie count of all the food that appears on screen in each ad. You can read my piece HERE. Let me know what you think! The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 2 Responses Colleen Shumway January 31st, 2012 I don’t understand how a bud lite commercial can contain more than 100 times as many calories as a snickers ad… It just doesn’t make sense to me Reply Eick January 31st, 2012 @ Colleen – because in the Snickers ads all you see is one candy bar. In the Bud Light ads you see dozens and dozens of beers. Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected]* Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.