Women Want Spam Burgers, Women Get Spam Burgers

Several years after the introduction of BK Shots in the U.S., Burger King Japan is unveiling a similar product named BK Bites that will launch on June 20th. The BK Bites are being sold in conjoined pairs. There’s a “Beef & Chicken with Lemon and Basil Salt Sauce” and, perhaps more interestingly, a mini BLT bite conjoined with a BK Bite with Spam.

The BK Bites are being promoted under the tagline “What Women Want, Women Get.” Despite the outrageously high fat content of Spam, a press release from Burger King Japan positions the smaller BK Bites as “lighter and suitable for women.” This is the same tagline used to promote BK Shots (same/similar product, different name) in Singapore this spring as part of hunk-a-licious ads like this one:

Interesting.