One of Burger King’s newest creations, BK Burger Shots, are being heavily advertised recently.
So? Who cares right? Well interesting discovery: according to Urban Dictionary, the term “Burger Shot” has two meanings:
You’re probably thinking to yourselfÂ “c’mon, no way that Burger King would knowingly name their product after a slang term like that!” and you’re probably right. In fact, I’d bet my salary this year that you are right.Â There are lots of everyday terms that have entirely different, and inappropriate, meanings when used as slang.Â Surely Burger King doesn’t want people to think of a photo of a vagina when ordering a food item nor do they want people to associate their food with someone getting punched in the vagina.Â However, Grub Street, while not suggesting that Burger King wasÂ aware of this, thinks Crispin, Porter + Bogusky, Burger King’s ad firm, is:
Apparently the dudes at Crispin Porter + Bogusky know exactly whatâ€™s up, because theyâ€™ve unleashed an ad thatâ€™s even pervier than the Herbal Essences â€œtotally organic experienceâ€ campaign.
You’ve probably all seen the ad by now. A guy opens a pack of Burger Shots and suddenly women are flocking over to him, cooing and cawing about how cute the burgers are.Â I’d link to the ad, but it seems to have vanished from YouTube as of yesterday afternoon or this morning.
So do the folks at Crispin, Porter + Bogusky know “what’s up” with the term burger shot? Is that why they made the type of ad that they did? Again, I’m gonna say probably not. I mean, they may very well be familiar with the term, but CPB always has edgy ads, and I think it’s unlikely their (supposed) knowledge of this term may have affected what type of ad they created.Â Still, it’s amusing that Grub Street is suggesting this, and it IS pretty hilarious that Burger King named their product “Burger Shots” without being aware of the slang use of the term (note to product developers – always check Urban Dictionary before you name a new product).
Perhaps even more interesting is the fact that this is NOT a new product development for Burger King. They released the same thing in 1987 under the name “Burger Bundles.”Â See the ad below for proof: