Are BK Burger Shots Inappropriately Named? Eick February 18, 2009 Bizarre, Burgers, Fast Food 31 Comments One of Burger King’s newest creations, BK Burger Shots, are being heavily advertised recently. So? Who cares right? Well interesting discovery: according to Urban Dictionary, the term “Burger Shot” has two meanings: You’re probably thinking to yourselfÂ “c’mon, no way that Burger King would knowingly name their product after a slang term like that!” and you’re probably right. In fact, I’d bet my salary this year that you are right.Â There are lots of everyday terms that have entirely different, and inappropriate, meanings when used as slang.Â Surely Burger King doesn’t want people to think of a photo of a vagina when ordering a food item nor do they want people to associate their food with someone getting punched in the vagina.Â However, Grub Street, while not suggesting that Burger King wasÂ aware of this, thinks Crispin, Porter + Bogusky, Burger King’s ad firm, is: Apparently the dudes at Crispin Porter + Bogusky know exactly whatâ€™s up, because theyâ€™ve unleashed an ad thatâ€™s even pervier than the Herbal Essences â€œtotally organic experienceâ€ campaign. You’ve probably all seen the ad by now. A guy opens a pack of Burger Shots and suddenly women are flocking over to him, cooing and cawing about how cute the burgers are.Â I’d link to the ad, but it seems to have vanished from YouTube as of yesterday afternoon or this morning. So do the folks at Crispin, Porter + Bogusky know “what’s up” with the term burger shot? Is that why they made the type of ad that they did? Again, I’m gonna say probably not. I mean, they may very well be familiar with the term, but CPB always has edgy ads, and I think it’s unlikely their (supposed) knowledge of this term may have affected what type of ad they created.Â Still, it’s amusing that Grub Street is suggesting this, and it IS pretty hilarious that Burger King named their product “Burger Shots” without being aware of the slang use of the term (note to product developers – always check Urban Dictionary before you name a new product). Perhaps even more interesting is the fact that this is NOT a new product development for Burger King. They released the same thing in 1987 under the name “Burger Bundles.”Â See the ad below for proof: Interesting. You can read a review of the BK Burger Shots at A Hamburger Today. Also, Cats and Beer has an interview with the guy from the ad. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 31 Responses Cary February 18th, 2009 So, Burgershots are essentially the burger equivalent of Axe Body Spray? I’m sick of these “woman-attracting” products. Tomorrow, I will spray myself with the essence of burger meat. I’m sure the ladies will be all over me. And by “ladies” I mean dogs and bears, and by “all over me” I mean they will be rending flesh from my bones. Reply Mary February 18th, 2009 How can be it a shot if it doesn’t come in a glass the size of a votive candle? Dessert shots yes, burger shots no. Reply Vicky February 18th, 2009 Thanks, I will now enjoy these commercials if not merely for the fact that I’ll thinking about the urban definition. Funny and wrong, to associate food with that kind of imagery. Reply Hillary February 19th, 2009 I’m so naive that when I first read the title of your post insinuating an inappropriate name, I thought it might have been because of the slight alcohol reference with “shot”. Oh my… Reply Steve February 19th, 2009 I’m thinkin’ Arby’s, which also has it’s own urban definition. Reply Joanne February 20th, 2009 I thought I had heard just about everything. Apparently not. Interesting. Reply Hungry Man February 20th, 2009 BK’s new slogan: Our Burger Shots will make you want to shoot your lunch gun. Reply Ryan February 20th, 2009 Hilarious. Reply Brian March 2nd, 2009 Hey guys, in addition to the exclusive interview with Mr. Burger Shot himself, we just added the notorious (and boobtastic) video as well – enjoy! http://www.catsandbeer.com/television/the-catsandbeercom-interview-the-bk-burger-shots-guy Reply Bob March 16th, 2009 Every combination of words you can think of is in urban dictionary with some kind of disgusting definition. Including the names of other fast food products. Reply zackery March 19th, 2009 http://www.thisisawebsite.info/?p=187 thats how i feel about these nasty things Reply Why use Urban Dictionary, aka that one fucking website where a bunch of kids make everything something sexual April 7th, 2009 I was thinking of GTA whenever the name Burger Shot is mentioned. And if you think that a certain set of words has to mean something sexual, then you’re a sick fuck. Reply Cary April 7th, 2009 NICE. you tell him, longest name ever. and of course, let’s not forget that sexual thoughts are SICK. SICK you disgusting people! Stop thinking about sex! Hey, I’m talking to you! Enough! Impulses Shmimpulses! Hey! NO! NO SEX! DENY YOURSELF BASE HUMAN INSTINCTS! Also, it’s not that a certain set of words “has” to mean something sexual, it whether or not it “can” mean something sexual. big difference. Reply angrymom April 8th, 2009 http://www.gawkk.com/burger-king-spongebob-rap-commercial-with-music-by-sir-mix-a-lot/discuss this is just creepy.. and the burger shot? the shots i can think of right now– gun shots and liquor shots. Its sure not a camera shot… I hate the idea that BK is making money off our kids with CRAP like this.. Reply Xib July 19th, 2009 Hey guys, here’s a link to the “burger shots” commercial on YouTube. And yes, there’s boobage galore. Reply mike strutter November 22nd, 2011 the burger shot is 1 of my favourites if my woman wants to persuade me, she just has to show me one! 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