Sweetgreen & The Sweetlife Festival

A little over a month ago I started a new job as Brand Strategist for Sweetgreen, a DC-based salad and frozen yogurt chain that is leading the national charge in sourcing delicious local and organic ingredients, with an underlying commitment to the environment and its community.

Here at So Good we write about all sorts of different restaurants and food chains – from fast food to sit-down fare to home cooking or more casual fare. Since we keep a special eye out for interesting marketing campaigns, we find ourselves writing with some frequency about big fast food chains – after all, they often have the most money to throw around and their food quality doesn’t usually speak for itself. These chains need to spend large amounts of money to entice consumers to give outrageous new products a try.

After years of writing all too often about fast food chains and products, I couldn’t be more excited to be leading the charge on the brand strategy for a company that stands for all the right things. It’s a great feeling to work for a company whose mission and values you completely believe in. Sweetgreen sources ingredients from local farmers and creates products that are healthy & fresh, but also delicious. Its silverware and packaging is 100% compostable and the company has a strong commitment to the environment and sustainability.  Founded in 2007 by 3 Georgetown graduates, it now features 7 stores in the greater DC area, two in Philadelphia, and continues to build a loyal customer following.