Kim Kardashian is, in fact, naked in her new ad for Carl’s Jr., although you don’t get to see anything fun, merely her back as she slides into a bubble bath while eating the new Carl’s Jr Cranberry, Apple & Walnut Grilled Chicken Salad. This continues Carl’s Jr’s strategy to get the most of its limited advertising dollars by making a strong play for young men using popular female sex symbols in ads, such as Padma Lakshmi and Audrina Partridge.
Carl’s Jr. is leveraging Kim Kardashian beyond just this one ad though, enlisting her to invite people from around the country to join her for a “Salad Lunch Date.”
The lunch date will take place live, via the Carl’s Jr. Facebook page, and Kim has even extended a “personal” video invitation which you can find on YouTube:
So this raises the inevitable question, who is going to be joining her for this lunch date?
3 responses so far ↓
1 Ben // Jan 13, 2010 at 6:16 pm
MediaCurves.com conducted a study among 300 viewers of the new Carl’s Jr. ad featuring Kim Kardashian. Results showed that the majority of female respondents (69%) indicated that they found the ad at least somewhat offensive or inappropriate.Also, while men’s perception of the Carl’s Jr. brand increased in favorability after viewing the video, women’s perception of the brand became less favorable after watching the ad. More in depth results can be seen at:
http://www.mediacurves.com/Advertising/J7698-CarlsJrSalad/Index.cfm
Thanks,
Ben
2 Kardashian's PR Blitz Aids Bebe and Sephora | BNET Retail Blog | BNET // Feb 19, 2010 at 4:01 pm
[...] Kim Kardashian Naked for Carl’s Jr. [...]
3 Anonymous // May 2, 2010 at 3:22 pm
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