A new documentary, entitled “Food Inc.” is scheduled to be released in NYC, L.A. and San Francisco on June 12th, and will hopefully be shown soon around the rest of the country.
The film’s website describes the documentary as a film that:
Lifts the veil on our nation’s food industry, exposing the highly mechanized underbelly that has been hidden from the American consumer with the consent of our government’s regulatory agencies, USDA and FDA. Our nation’s food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment.
The film addresses the issues of genetic engineering, cloning, farm worker protection, environmental impact, factory farming, pesticides and healthy eating.
We talk a lot here at So Good about fast food companies, and frequently I’m writing about food products that are about as unhealthy as it gets – I recognize this, and just because I write about something does not mean I’m endorsing it or encouraging you to eat it.Â The bottom line is that So Good looks at the world of food through the angle of what products are the most absurd, and what marketing campaigns are the most interesting. Since a lot of fast food is incredibly unhealthy and unnecessary for people to buy, these companies work extra hard to create absurd new products and creative new marketing strategies – which, in turn, makes it more interesting for me to write about.
I’m certainly not a vegetarian, and I will mock the organic/eat local/save the world people when their rhetoric gets too silly not to be mocked, but the fact of the matter is that these issues are important to me, and they should be important to you.Â I feel relatively powerless as just one consumer, but I would love to see a massive cultural shift in the way our country approaches eating, food and the food industry. There are so many better safeguards our government can put in place, and there areÂ many buying habits that American consumers can change.
The bottom line is that Americans eat crap, and a lot of it. Whether it be foods that are high in fat, overly processed, or full of chemicals. We are incredibly disconnected from our food supply, and many people LIKE living in ignorance, fearing they wouldn’t want to eat their favorite foods anymore if they knew how it was produced.Â It should be a major goal of our country to change our eating habits no matter how much pressure we get from big agri-business or the major food companies.Â I’m not advocating taking away the choice of consumers to eat whatever the hell they want, but education can go a long way towards motivating people to, on their own, make wiser choices.Â In many ways, the health and the lives of our citizens depends on it.
Check out the Food Inc. trailer below.Â Hopefully this film will make its way to DC at some point soon.
H/T to Cold Mud for the trailer.