Carl’s Jr. Commercials: Targeting Douchebags or Necessary to Avoid Being “Vanilla?” Eick April 10, 2009 Advertising, Comedy, Fast Food 2 Comments Sarah Haskins, has a recent “Target Women” video over at Current which discusses the recent/current advertising campaign by Carl’s Jr.Â She suggests that itsÂ advertising campaign should be called, “Douchebaggery 101: Embracing your inner douche.”Â She has both amusing and interesting points to raise in her video.Â Check it out below: (H/T Adpulp). My stumbling across this video was good timing, as I had just finished reading an interview with the CEO of Carl’s Jr. at Fast Food Maven.Â Andrew Puzder, chief executive for Carlâ€™s Jr.â€™s parent company CKE Restaurants, initially blamed the downturn on rivals selling cheaper, lower-quality food.Â However, in his interview with Fast Food Maven he discusses a number of different issues about Carl’s Jr., including the advertisements. Pointing out that the chain only spends $60 million a year on advertising while competitors spend hundreds of thousands millions, Puzder argues: We canâ€™t compete with those brandsâ€¦with nicey, cutesy ads. When you see our ads,Â you see them once, and you remember it. When asked if he agrees with some critics who call their ads offensive, he responds: Nobody is trying to offend anyone…But if we run vanilla ads, this company wonâ€™t exist. Looks like Carl’s Jr. is standing behind their ads. What do you think? The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 2 Responses regoob April 10th, 2009 What do I think? I think you can’t tell the difference between “$800 million” and “hundreds of thousands.” Damn dude, read your shit over once before you post. Also, Carls Jr is awesome. Signed, Carl III Reply Miles April 11th, 2009 I think the crying ad was funny. But I think ladies eat fast food too, so I would be a bit more balanced in who they made fun of. Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current ye@r * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.